Candy K. Y. Ho

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Publication Statistics

Publication period start
2008
Publication period end
2008
Number of co-authors
1

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Publications

Chau, Patrick Y. K., Ho, Candy K. Y. (2008): Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalizati. In Journal of Organizational Computing and Electronic Commerce, 18 (3) pp. 197-223. http://www.informaworld.com/10.1080/10919390802198956