Byung kwan Lee

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Publication Statistics

Publication period start
2004
Publication period end
2004
Number of co-authors
2

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Publications

Lee, Byung kwan, Hong, Ji-Young, Lee, Wei-Na (2004): How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Sho. In J. Computer-Mediated Communication, 9 (2) pp. . http://jcmc.indiana.edu/vol9/issue2/lee.html