Author: Asle Fagerstroem

Asle Fagerstroem

Asle Fagerstroem

Publications

Publication period start: 2007
Publication period end: 2007
Number of co-authors: 0

Publications

Fagerstroem, Asle (2007): The Impact of Verbal Stimuli in Motivating Consumer Response at the Point of Purchase Situ. In: Smith, Michael J., Salvendy, Gavriel (eds.) Symposium on Human Interface 2007 - Part II July 22-27, 2007, Beijing, China. pp. 713-719. http://dx.doi.org/10.1007/978-3-540-73354-6_78