Dr. Anxo Cereijo Roibás is User Experience Manager at Vodafone Group Services. He was Senior Lecturer at the University of Brighton, Visiting Lecturer at Westminster University, at the Politecnico di Milano and the National Institute of Design (India). He has been a Human Interface Engineering Director at the Mobile Internet Services Provider, HiuGO SpA dealing with clients such as Ericsson, Procter & Gamble and Blu. During 2001-2002 I've been user experience consultant for Omnitel-Vodafone and since 2000, I've been collaborating with the Nokia Research Center and with Nokia Mobiles investigating future Ubicomp Scenarios, with special regard to Wearable Computing, tangible computing, Affective Communication and intelligent environments. He has coordinated an ethnographic research addressing the future use of mobile phones as multimedia tools in collaboration with the Vodafone Group Foundation and the British Royal Academic of Engineering. He has been expert-evaluator for the in IST, eContent and Science & Society research programs at the European Commission. He has been British Telecom Fellow at the BT IT Mobility Research Centre. He has been member of the Executive Committee of the British HCI Group chairing the Events sub-group and UX ambassador for the South east of England.
Anxo has a Licenciatura in Industrial Engineering at the University of Navarra (E), a Laurea in Managerial Eng., School of Engineering, Politecnico di Milano (I), a MA in Design Direction at Domus Academy (I) and a Ph.D. in Communication Design from the School of Architecture and Design, Politecnico di Milano (I).