Amitava Chattopadhyay

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Publication Statistics

Publication period start
1997
Publication period end
1997
Number of co-authors
3

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Productive Colleagues
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Publications

Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey, Dahl, Darren W. (1997): Effects of colour as an executional cue in advertising: they're in the shade. In Management Science, 43 (10) pp. 1387-1400. http://www.jstor.org/discover/10.2307/2634413?uid=3739256&uid=2&uid=4&sid=21102545638031