Author: Alan Cooper
Alan Cooper (born 1952) is known for his role in humanizing technology through his groundbreaking work in software design. Widely recognized as the “Father of Visual Basic," Cooper is the author of the books, About Face 3: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products that address user's needs.
Cooper, Alan (2004): Way beyond ROI. In: ACM 22nd International Conference on Computer Documentation , 2004, . pp. 3. http://doi.acm.org/10.1145/1026533.1026536