Serag M Imhemed
Senior UI UX Designer
A Software Engineer with a passion and flair for great user experience design. I am a full Time UX and UI designer, found my passion toward User-centered approach on September 2015. I worked closely with UX professional at UPM University during my master degree that involved the use of Transtheoretical mode (TTM) , Persuasive Technology (PT) and Empathy Approach to build a user-centered approach to design an app for type-2 diabetic patients in Malaysia. A 6 month journey on this project led to successful completion and journal publication. In November 2016, I started my career as UX Designer. With 5 years of UI and Front-end Developing experience, I successfully integrated The UCD approach in the company and trained the design team to deliver high-quality design in shorter time ( From 3 months of work reduced to 1 and half with usability testing of Hi-Fi design). Currently, I am an IDF Design League Coach and determined to help anyone to transition into the UX field. Mentoring Topics:Transitioning to UX, UI UX Education, Lean UX , Persuasive Technology, Medical UX UI, Building a PortfolioUX Expertise:Interaction Design for complex web and apps, Mobile UX, UX Research Strategy, Usability Testing, UI Design, Medical UX UI, Behavioral change using Persuasive technology.