Next Step of workshop: Ideation

Hi all,

we have tried to define Personas from our interviews.

https://docs.google.com/spreadsheets/d/1fvby3vO0UQ...

It was not so easy, so I think that we have to emphatize better with our users, create a storytelling about our Personas.

The homework before next meeting is to write a storytelling about the Persona that we have defined.

The purpose of working with personas is to be able to develop solutions, products and services based upon the needs and goals of your users. Be sure to describe personas in a such way so as to express enough understanding and empathy to understand the users.

• You should include details about the user’s education, lifestyle, interests, values, goals, needs, limitations, desires, attitudes, and patterns of behaviour.
• Add a few fictional personal details to make the persona a realistic character.
• Give each of your personas a name.
• Create 1–2-pages of descriptions for each persona.

This engaging persona method is directed at creating scenarios that describe solutions. For this purpose, you should describe a number of specific situations that could trigger use of the product or service you are designing. In other words, situations are the basis of a scenario. You can give each of your personas life by creating scenarios that feature them in the role of a user. Scenarios usually start by placing the persona in a specific context with a problem they want to or have to solve.

Everyone prepares scenarios.
Personas have no value in themselves, until the persona becomes part of a scenario – the story about how the persona uses a future product – it does not have real value.

Make ongoing adjustments.
The last step is the future life of the persona descriptions. You should revise the descriptions on a regular basis. New information and new aspects may affect the descriptions. Sometimes you would need to rewrite the existing persona descriptions, add new personas, or eliminate outdated personas.

To understand the needs of the users we can use POV method. You can articulate a POV by combining these three elements – user, need, and insight – as an actionable problem statement that will drive the rest of your design work.

[User . . . (descriptive)] needs [Need . . . (verb)] because [Insight . . . (compelling)]

This meeting will be about Ideation.

We have defined the problems, now we have to find a solution using Lateral thinking. So we will work together using some of ideation method:

Brainstorm, Braindump, Brainwrite, Brainwalk, Worst Possible Idea, Challenge Assumptions, Mindmap, Sketch or Sketchstorm, Storyboard, Bodystorm, Analogies, Provocation, SCAMPER, Movement, Gamestorming, Fishbowl, The Anti-Problem, Cover Story, Cheatstorm, Crowdstorm, Co-Creation Workshops, Creative Pause.

(https://www.interaction-design.org/courses/design-thinking-the-beginner-s-guide/lessons/5.5)

If you have questions, be free to contact me: 0775206082 info@francescasanfilippo.it

Kind Regards

Francesca Sanfilippo

Local Leader IxDF Zurich
https://www.francescasanfilippo.it
www.interaction-design.org/francesca-sanfilippo
www.interaction-design.org