We are a movement to create accessible and affordable Ivy League-level design education

Share The Knowledge Tour

We are so committed to our mission statement of sharing what great design can do for humankind as well as our mission to lower the cost of education globally that we started a 30,000-mile bike tour. We partnered with SAP/SAP University Alliances and Max Peer, our intrepid biker, to take on the daunting task of pedalling the whole way around the world, one mile at a time. Armed with lots of tracking equipment to track his progress across the planet—and even a full-size foldable canoe on a trailer so he could cross waterways—Max went on his journey to Share the Knowledge.

Each week, Max made media stops at local universities and tech companies where he could meet the local press. These tour stops made headlines, and Max was often met with pep rallies at universities and even a police escort of three cars at Notre Dame University. Here is an example media coverage from Forbes Magazine —including a statement from the Danish Minister for Trade and Investment.

A picture from the photoshoot in Florida where the IDF Share The Knowledge Tour was kicked off.
Max Peer and the IDF are biking around the world—35,000 miles—visiting colleges and universities along the way in an effort to promote access to education materials for students around the world. Peer's bike, with him on it, weighs 420 lbs.
Another picture from the Florida kick-off event with IDF Founders Mads Soegaard and Rikke Friis Dam, along with the global head of SAP University Alliances and of course Max, the IDF biker and representative.
Max carries a full-size foldable canoe on this bike trailer so that he can cross waterways. He an fit all his equipment—e.g., bike, tent, food, cooking equipment, etc.—into the canoe as shown in this picture.
Photo from the pre-conference of the IDF Share The Knowledge Tour and subsequent kick-off event in Florida
At many of the tour stops, we received an especially warm welcome with student pep rallies and even a police escort. This picture is from Michigan University.
Max and the IDF bike photographed at Georgia Southern University.
Share The Knowledge Tour arrives in Washington, D.C. in the hope of persuading politicians to help our mission of lowering the cost of education.
A picture from the Florida stop—a joint event with SAP University Alliances
Max Peer stops at the University of Notre Dame during his bicycle trip around the world
Another photoshoot at a university
At many tour stops, the IDF PR team had notified local media and bike clubs of Max's arrival. As a result, in several cities across the US, Max was met by local bike clubs in the outskirts of a city and then escorted to the Share The Knowledge event at the local university or tech company.
Max was interviewed for a radio show on what great design can do for humankind and how the Interaction Design Foundation is working to lower the cost of education.
Max in front of Mount Rushmore on his way across the US
At many tour stops, the IDF PR team had notified local media and bike clubs of Max's arrival. As a result, in several cities across the US, Max was met by local bike clubs in the outskirts of a city and then escorted to the Share The Knowledge event at the local university or tech company.
Max at the Canada-US border. Share the Knowledge Tour did the full round-trip of North America and of course also made several media stops in Canada.
Max and the IDF Share The Knowledge Tour was greeted outside the ATT University
Max and the IDF Share The Knowledge Tour reaches Niagara Falls.
Max in conversation after one of his presentations at a University or tech company.
Max shaking hands with the President of SAP in North America at SAP Headquarters in Newton Square.
Max crossing one of the many waterways—he uses his foldable canoe which allows him to carry all his equipment including his bike and bike trailer
In the classroom holding a presentation about how the IDF is trying to lower the cost of education and what great design can do for humankind.
At SAP North America headquarters where Max was greeted by employees and the president of SAP North America