Get Your Free Template for “How to Ideate with Bad Ideas—A Divergent Ideation Method”
Bad Ideas is an ideation method you can use both for ideation and to train your divergent thinking skills. Divergent thinking occurs in the early stages of ideation and takes the form of generative cognitive activity, where the quantity of ideas is more important than quality. This divergent phase is a time for disruptive and lateral thinking.
When you ideate, there can be a lot of pressure to come up with good ideas and you’ll often struggle to break the logical, analytical linear thinking mode which we practice in our daily lives and learn at school. However, when you try to come up with bad ideas, it’s easier to focus on the ideation without worrying about how your ideas will be judged. Bad ideas are also a design tool which will help you explore a whole new part of the design space. Bad ideas help you tap into lateral thinking where the purpose is to break out of rigid thought patterns and to generate unpredictable ideas that were previously unknown. To do lateral thinking is to think outside the box.
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