Shoaleh Baktashi's IxDF Course Certificate: Emotional Design — How to Make Products People Will Love
The IxDF Course Certificate above is awarded to Shoaleh Baktashi with a Top 10% Distinction in formal recognition of their coursework surpassing the rigorous benchmarks of exceptional performance established by the IxDF Educational Codex.
- Apply emotional design principles in UX work to create experiences that feel meaningful, trustworthy, and engaging.
- Design for positive emotional experiences that drive adoption by strengthening connection, loyalty, and advocacy.
- Use Don Norman’s three levels of emotional design to shape visceral appeal, behavioral usability, and reflective meaning.
- Manage emotional experience across the product lifecycle to keep key touchpoints consistent, supportive, and memorable.
- Evaluate how interfaces and products influence emotion by identifying triggers of delight, frustration, trust, and attachment.
- Improve existing products through emotion-led design changes that reduce negative feelings and amplify positive ones.
About the IxDF - Interaction Design Foundation
Founded in 2002, the Interaction Design Foundation (IxDF) sets the industry gold standard for learning design, with courses taught by experts from industry leaders such as NASA, Google, and Adobe.
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