Publication statistics

Pub. period:1993-2005
Pub. count:4
Number of co-authors:7


Number of publications with 3 favourite co-authors:

Chris F. Kemerer:
Dani Zweig:
Srikant M. Datar:



Productive colleagues

Rajiv D. Banker's 3 most productive colleagues in number of publications:

Chris F. Kemerer:6
Sabyasachi Mitra:3
Srikant M. Datar:1

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Rajiv D. Banker


Publications by Rajiv D. Banker (bibliography)

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Mitra, Sabyasachi and Banker, Rajiv D. (2005): Comparing commodity prices in electronic and traditional auctions: empirical evidence from Indian coffee auctions. In: Li, Qi and Liang, Ting-Peng (eds.) Proceedings of the 7th International Conference on Electronic Commerce - ICEC 2005 August 15-17, 2005, Xian, China. pp. 233-235.

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Anderson, Mark C., Banker, Rajiv D. and Ravindran, Sury (2003): The new productivity paradox. In Communications of the ACM, 46 (3) pp. 91-94.

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Banker, Rajiv D. and Johnston, Holly H. (1995): An Empirical Study of the Business Value of the U.S. Airlines' Computerized Reservations Systems. In Journal of Organizational Computing, 5 (3) pp. 255-275.

The U.S. airlines' computerized reservations systems (CRSs) have frequently been cited as examples of the successful use of information technologies (ITs) for strategic purposes. Recent literature contains logical arguments and anecdotal evidence which suggest that the carriers that have invested in the systems have been able to use them, in concert with other operating and marketing strategies, to achieve competitive advantage. However, very little rigorous, model-based empirical evidence has been brought to bear on this issue. The purpose of this article is to develop economic models for examining the business value of the CRSs and to provide empirical evidence regarding that value during the early 1980s. The modelling builds upon previous research aimed at estimating the business value of ITs and is generalizable to estimating the value of ITs in other settings. We find that increases in the use of the CRSs were associated with more highly significant increases in their owners' shares of air passenger traffic than reductions in the costs of reservations and sales labor and travel agent commissions. Also, the associations for the two leading CRSs, American's Sabre and United's Apollo, were stronger and more highly significant than those for Delta's DATASII, Eastern's SODA, and TWA's PARS.

© All rights reserved Banker and Johnston and/or Ablex Publishing

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Banker, Rajiv D., Datar, Srikant M., Kemerer, Chris F. and Zweig, Dani (1993): Software Complexity and Maintenance Costs. In Communications of the ACM, 36 (11) pp. 81-94.

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