Syed Sajjadullah Afsar's IxDF Course Certificate: Personas and User Research: Design Products and Services People Need and Want
The IxDF Course Certificate above is awarded to Syed Sajjadullah Afsar in formal recognition of their coursework surpassing the rigorous benchmarks of exceptional performance established by the IxDF Educational Codex.
Create effective design personas based on real user research, not assumptions or surface-level demographics.
Conduct qualitative user research using observations and triangulation to reveal authentic user needs and behaviors.
Incorporate quantitative methods to validate and support persona development.
Apply grounded theory principles to analyze user data iteratively, avoid bias, and uncover meaningful insights.
Use affinity diagramming to organize user data, identify patterns, and develop actionable personas.
Use the minimal viable persona approach to clearly capture goals, behaviors, and pain points without unnecessary detail.
Foster cognitive empathy within teams and align all stakeholders around a shared, collaborative understanding of user needs.
Recognize the limits of personas and account for accessibility and user skill-level diversity through broader design practices.
Promote and socialize personas across teams to ensure they're remembered, respected, and used throughout a project.
About the IxDF - Interaction Design Foundation
Founded in 2002, the Interaction Design Foundation (IxDF) sets the industry gold standard for learning design, with courses taught by experts from industry leaders such as NASA, Google, and Adobe.
