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Think Like a Brain: Behavioural Science for Smarter Design Choices

Hosted by IxDF Cape Town
Aug 7th, 2025
6:30pm - 7:30pm (UTC +02:00)
Online, https://meet.google.com/wfc-wnxk-iqq, Cape Town
15 IxDF Members (and some non-members) are attending
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This is a free Local Group meetup
Attendance is free.
You don't have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

Hi, IxDF Cape Town!

Discover how understanding human behaviour can transform the way you design.

In this practical session, we’ll explore why behaviour matters, how push and pull factors influence user decisions, and introduce a simple framework for designing with the brain in mind.

Through real-world examples across different design disciplines, you’ll gain actionable insights to make your work more intuitive, engaging, and effective.

IxDF Cape Town

© Interaction Design Foundation, CC BY-SA 4.0

Meetup Conversation

Dr. Werner van Zyl
Hi all! Please use this conversation thread to discuss Think Like a Brain: Behavioural Science for Smarter Design Choices held on Aug 7, 2025. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Carien Moolman

Hi! Just confirming the time of this meetup, because it is not at the times I’m used to seeing for meetups! :) Is it happening at 6:30 am Johannesburg time? (As an aside: this works very well for me!)

Dr. Werner van Zyl

Hi Carien! Apologies for the typo. Yes, unfortunately it will be 18:30-19:30. Will that work for you? I will be recording the meetup and sharing with the group as well.

Carien Moolman

Thank you for the reply. I won’t be able to attend the evening, unfortunately…it’s my son’s 7th birthday that day! I’ll keep an eye out for future meetups.

Cindy van den Berg

Hi all so excited for this meetup

Dr. Werner van Zyl

Hi everyone! Please note the time change to 18:30-19:30 and not in the morning. Hopefully you can still join.

Please reach out if you have any questions. werner@wernervanzyl.com

Dr. Werner van Zyl

Hi everyone! Excited to see all of you next week! There will be a Q & A session at the end, so feel free to ask questions.

Have an unconstitutionally good week.

Best,
Werner

Cindy van den Berg

Thank you Werner for a wonderful talk, very insightful and was lovely to see everyone. Looking forward to our next meetup

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Local Leaders of IxDF Cape Town

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