ROI + UX, cómo mediar entre ellos para crear mejores metas de diseño.

Hosted by IxDF Mexico D.F.
Jun 12th, 2025
6:30pm - 8:00pm (UTC -06:00)
Online, https://lu.ma/di48nffl, Mexico D.F.
This is a free Local Group meetup
Attendance is free.
You don't have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

​Presentado por: Sebastián Teles Nejamen de Flowup.Design

​(La sesión será grabada y publicada en el canal de YT de Sebastián)

Hablaremos de los diferentes tipos de Indicadores de Productividad y como estos se relacionan con las Métricas de Experiencia de Usuario (UX), para poder justificar, negociar y presentar las necesidades del usuario de una manera que se entienda a nivel operativo o de desarrollo. Presentando herramientas, casos prácticos y enfoques estratégicos para su uso en proyectos de trabajo y de portafolio.

​Discutiremos cómo contextualizar la toma de decisiones de producto, a quien aplican, y cómo ajustar las expectativas a resultados tangibles, para navegar el dilema clásico de “lo que quiere el usuario” y “lo que el negocio necesita”.

Hosted By

Daniel Herrera Duncan

Sebastian TN

Meetup Conversation

Hi all! Please use this conversation thread to discuss ROI + UX, cómo mediar entre ellos para crear mejores metas de diseño. held on Jun 12, 2025. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.

Hola, Sebastián.
No podré asistir, pero ¿será posible ver la grabación de la sesión? Suena súper interesante.
¡Gracias!

Buenas Denisse, Si va a haber una grabación, pero una parte se va a editar. Estoy pensando volver a dar la charla pronto, espero si tengas chance de asistir a la próxima, también estare haciendo posts relacionados al tema en linkedin por si te interesa.

Gracias a todos los que pudieron asistir.

Espero les haya sido útil, seguire profundizando en el tema. Espero poder dar una versión mas avanzada, y ojala presencial por si les interesa.

Screen Capture of the presentation in progress showing participants as 25 concurrent, with a dynamic showing dogs as tiers of roles, and what breakdown of knowledge is color coded in the paragraph. Sebastian Teles, Flowup design

Captura de Pantalla de La presentación con 25 participantes* Dinámica de conocimiento por rol

© FLOWUPDESIGN BY SEBASTIAN TELES NEJAMEN, CC BY-SA 4.0

Picture of a powerpoint screen clearly showing the IxDF logo, XR Guild, Friends of Figma, and FLowupDesign

2025* V1.0 KPI vs UX Presentation in Spanish

© FLOWUPDESIGN BY SEBASTIAN TELES NEJAMEN, CC BY-SA 4.0

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Local Leaders of IxDF Mexico D.F.

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