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PHYGITAL: QUANDO O REAL E O DIGITAL COLIDEME O CONSUMO MUDAPARA SEMPRE

Hosted by IxDF Porto Alegre
Nov 13th, 2025
7:00pm - 8:30pm (UTC -03:00)
Online, https://luma.com/s9rfbcfk, Porto Alegre, RS
5 IxDF Members (and some non-members) are attending
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Meetup Details

Quando o Real e o Digital Colidem e o consumo muda para sempre

Vivemos um momento em que as fronteiras entre o físico e o digital estão desaparecendo. O que antes era online ou offline, agora se funde em uma única experiência contínua, híbrida e profundamente humana.

Nesse encontro, a Clara vai nos conduzir por essa transformação “Phygital”, explorando como o comportamento de consumo está sendo redesenhado pela tecnologia, pelas novas gerações e pelas formas de conexão que emergem entre pessoas e marcas.

Com seu olhar sociológico e estratégico, Clara vai nos ajudar a entender o que realmente muda quando o mundo virtual e o real colidem e o que isso significa para quem cria produtos, serviços e experiências no presente (e no futuro).

Meetup Conversation

Melissa Streck
Hi all! Please use this conversation thread to discuss PHYGITAL: QUANDO O REAL E O DIGITAL COLIDEME O CONSUMO MUDAPARA SEMPRE held on Nov 13, 2025. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
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Local Leaders of IxDF Porto Alegre

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