Jobs to Be Done for a More Human-Centric Organization
Meetup Details
Come chat with Jim Kalbach, Chief Evangelist at Mural and author.
© Interaction Design Foundation, CC BY-SA 4.0
What if your organization could see every product, service, or process through the eyes of your customers?
Join us for an engaging session with Jim Kalbach, author of The Jobs to Be Done Playbook and Mapping Experiences, as he introduces a practical framework to uncover real customer motivations and align your teams around them.
In this session, you’ll learn:
The theory behind Jobs to Be Done (JTBD) and how it reframes value creation
How to identify what customers are truly “hiring” your product or service to do
The key elements and process steps for applying JTBD in your work
How JTBD fosters a shared language that helps entire organizations become more customer-centric
Whether you’re in product, design, research, or strategy, this session will expand how you think about customer needs, and how to meet them.
Meet the speaker:
Jim Kalbach is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, the leading online whiteboard.
Jim is the author of several books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences, 2nd Ed. (O’Reilly, 2020), and The Jobs To Be Done Playbook(Rosenfeld, 2020). In 2023 he co-authored Collaborative Intelligence (Wiley, 2023) with Mariano Battan. Jim is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content.
