Designing for Intent in B2B ⟡ When Psychology meets UX
Meetup Details
Please register to the meetup through this link
About the Event
Employed.world, educational partner for Ixdf Berlin brings you an event series. We would love to meet all of you and collaborate with you to give this platform for you to meet other interaction designers in Berlin and learn or share.
If you are not a member you can get 3 months for free (with the annual plan) using our invite link, Also you will be supporting this meetup and help us continue the community building efforts by joining Ixdf using our invite link
When Psychology Meets UX is an event series created for UX designers and product thinkers who are curious about the human side of decision-making and how it shows up in real products.
We’re excited to welcome you to Talon.One HQ in Berlin for an evening of learning, discussion, and collaboration. This meetup is a space to meet fellow designers, exchange perspectives, and explore how behavioral insights and psychology can meaningfully inform UX work, especially in complex B2B environments.
This edition focuses on intent-driven design and the unique behavioral patterns of B2B users, where the buyer is not always the user, choice is often constrained, and success is measured differently than in B2C products.
What you can expect
You’ll spend the evening exploring how psychology can help make sense of user intent, especially in B2B products where things are rarely straightforward. We’ll talk about why B2B behavior is different from B2C, how designers can work with imperfect insights, and how to turn what we learn about users into better design decisions.
There will also be a short, hands-on exercise where you’ll get to think, discuss, and collaborate with other designers from different backgrounds.
We’ll leave plenty of time at the end to hang out, meet new people, and keep the conversation going over food and drinks.
Event Agenda
18:00 – 18:30 Check Ins
18:30 – 18:45 Event Intro
18:45 – 19:15 Designing for Intent in B2B talk by Aashna Parekh, Senior Product Designer at Talon.one
19:15 – 19:30 Break
19:30 – 20:00 Interactive session
20:00 – 21:00 Networking, food & drinks
This Series
Each month, we mix learning with honest conversations, sharing ideas, tools, and reflections on how behavioral science can shape the way we design and think.
It’s a friendly space to connect, exchange experiences, and grow as more mindful, human-centered designers.
We would love to know if you would like to join us by Sponsoring us, supporting us as a volunteer or taking the stage as a speaker, fill up this quick form, and we'll contacting you.
About Ixdf Berlin
The Interaction Design Foundation (IxDF) is an online learning platform and global community offering affordable, high-quality courses in UX design, usability, and interaction design.
About Employed.world
Employed.world is a Berlin-based community for designers, product people, and tech folks navigating the current job market. We connect you with mentors, coaches, and hiring experts— UX, Engineering, Data and AI —for honest feedback and career support.
Get 3 months for free (with the annual plan) using our invite link and also support our event that way :)
