The Power of Storytelling in UX
In today’s digital landscape, users are inundated with information, products and choices. To break through the noise, you need to have a unique identity illustrated through a story. Storytelling is essential to differentiate yourself and your product.
In this Master Class webinar, you have the opportunity to learn from Product and UX Design Lead at The Walt Disney Company, Fernando Hereñu. He’ll show you how assertive communication is a crucial driver to creating an authentic speech and an empathic story that reaches your users' hearts. A unique and personal speech is essential because it allows your audience to feel included and part o your story. To build a successful user experience, you have to have an in-depth understanding of storytelling and analyze its main layers: sociohistorical and narrative.
In this Master Class, you’ll learn:
- Why storytelling is so significant in the human experience.
- How to build and craft a narrative from the start.
- How to achieve an effective and persuasive message to reach your target audience.
- How to establish an emotional connection between your business and users.
- How to practice storytelling to enhance user experience and proper usage areas.
- What’s next in storytelling.
Join this Master Class to learn how to engage and persuade your users through a compelling story.
Fernando Hereñú is a passionate UX designer, team leader, and creative producer. He has over 20 years of experience working at successful entertainment companies. Fernando contributes to design innovation as well as leads design projects which constantly explore the next step of storytelling.
Fernando started his career in the Cartoon Network interactive and gaming team. Then he joined as a partner in a new gaming startup company that has enormously served Microsoft, Nickelodeon, and the educational sector. Later on, he started as a UX & product designer at Disney taking leadership roles in Marvel, National Geographic, and cross brands initiatives.
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Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?
While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
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