Mental Models: How To Design For The Way Your Users Think
Every one of us uses mental models as we go about our lives—regardless of your product, service or industry, your users have mental models that guide them.
But what are mental models? Simply put, a mental model represents how a person thinks something works. Mental models do evolve through time and experience, but in every form, they shape how users behave, what they notice and how they process information.
As a designer, should you care about mental models? Absolutely. If your design is incompatible with your users’ mental models, they’ll find it challenging to use your product or service. If you don’t consider the mental models your users have, you risk creating friction for your users. And wherever there’s friction, there’s low user engagement, low product adoption and many more negative effects on your product’s success.
Learning how to leverage and influence mental models is a powerful skill for designers to have. And in this Master Class webinar, Susan and Guthrie Weinschenk will help you get started effectively!
- How to understand the mental models your users have
- How to influence users to change their mental models
- How to incorporate mental models into steps in your design process
- How to test whether your designs fit with prevailing mental models
- How to decide how many mental models to consider within your user base
With a more robust understanding of mental models, you’ll find more success in how you attract, onboard, engage and retain users. Knowing how your users and customers think is a highly valuable skill set in any function or role, so join this webinar and learn how to apply mental models in your work. Even if you cannot attend it live, register to get access to a recording that you can watch anytime afterwards!
Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.
Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
You can follow Susan's work on The Team W website and on Twitter @thebrainlady
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc.
He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).
You can follow Guthrie's work on The Team W website or on Instagram @guthrieweinschenk
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