How to Design for Discoverability
Are you struggling to design products that cater to diverse user needs and preferences? Designing for discoverability is becoming increasingly important in a world where competition is high, and options are endless. But how can you create a robust system that helps users find what they're looking for?
In this Master Class, Niwal Sheikh, Product Design Lead at Netflix, will talk about how to design for discoverability, taking inspiration from successful organizations like Netflix and Disney+. We'll examine psychological concepts such as the Paradox of Choice and Analysis Paralysis to understand how users make decisions and how you can design for their needs.
You'll learn practical strategies for designing an ever-expanding application, catering to both broad and niche user groups and integrating discoverability into your technological solutions.
In this Master Class, you'll learn:
- The importance of designing for discoverability in today's user-based entertainment landscape (with examples from Netflix, TikTok, Youtube, and more).
- Key considerations for designing for discoverability, such as user psychology, user testing, and data analysis.
- Strategies to create a robust system that caters to a diverse range of users.
- Case studies and best practices from successful organizations.
- Practical tips for integrating discoverability into your design process.
Join us to learn how to design products that not only meet user needs, but also help them find what they're looking for.
Niwal Sheikh's love for design started during her childhood, where she explored various creative mediums. Growing up as an immigrant with a South Asian background, Niwal shifted from studying Environmental Science in university to pursue a career in design. She is passionate about creating accessibility in the design and technology industries, and has worked as a product designer in both health services and financial technology, for large enterprise banks and startups alike.
As a mentor, Niwal coaches aspiring designers on portfolio work, interview skills, and career development. She has also shared her expertise as a speaker at events such as ReThink and ExperienceXD, and consults with various organizations on the best design practices.
Currently, Niwal works as a product designer at Netflix and is excited to explore the entertainment and media industries.
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