Games UX: Process and Pipeline Deep Dive
The games industry revenue ($183 Billion in 2021) and the player base have grown exponentially since the launch of smartphones and is expected to reach a value of USD 339.95 billion by 2027. Games require the same usability, interaction design and easy learning curve that users demand from other software products, meaning that the Games UX has become an in-demand and lucrative career path.
A career in Games UX is appealing for many reasons. The continuous technological advancements are changing the way games are created with the goal to improve the overall gaming experience of the users. Discover the strategic and tactical aspects of how to set up a successful Games UX pipeline, factoring in the UX maturity of a company.
In this Master Class, Om Tandon will walk you through real case studies from startups to Fortune 500 multinational corporations (MNC) and showcase the tactical execution required to get project teams to embrace a UX first mindset, prove the ROI of UX and embed it in agile teams.
- How to gauge organizational UX maturity and stakeholder pain points.
- Why and how to build the Culture of UX before the pipeline.
- How to define your Games UX vision and department guidelines.
- How to establish and use Full stack vs. Lean UXR pipeline: backed by case studies.
- Stakeholder buy-in and pilot new quantitative and qualitative methods.
- FairPlay and accessibility aspects of Games UX pipeline.
This Master Class is for anyone who is interested in UX for games and for designers who want to transition from UX to games UX design. If you’re new to Games UX, we recommend you watch Games UX Foundations: Starter Edition Master Class on-demand first.
Om Tandon has been working in the games industry for 15+ years in several leadership and UX roles, building teams, processes & pipelines. He has been creating massively entertaining & monetizing experiences for the world’s best-known IPs & brands including Star Trek, Disney, 20th Century Fox, Hasbro, Ice Age, My Little Pony, Wizard of OZ, Marvel and many more.
He has a bachelor's in Economics (Honours) and an advanced diploma in Advertising & Graphic Design. He is very passionate about innovation and he is a certified design thinking workshop facilitator with 70+ workshops under his belt. Om has worked across the globe in multicultural settings, from jobs in India and New Zealand to Ireland.
Currently, Om heads the UXR department at WildLife Studios (a top 50 mobile games publisher worldwide) known for its genre-charting games like Tennis Clash, Zooba and War Machines. He manages a diverse team of UX researchers and designers worldwide, building a first-of-its-kind HCD-based games innovation framework, strategy and UX design institution.
To learn more about Om or contact him, visit uxreviewer.com.
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