Exclusive: Design for a Better World, a Discussion with Don Norman
“The world is a mess,” especially when it comes to the climate crisis, according to legendary pioneer of design, Don Norman.
But what can we, as designers, do to fix it?
In this Master Class, get insights from Don Norman from his upcoming book, “Design for a Better World”, before it even hits the shelves and learn how you can help create meaningful, sustainable change.
In “Design for a Better World” Don Norman proposes a new way of designing, one that recognizes our place in a complex global system where even the simplest of behaviors can affect the entire world.
This is a once in a lifetime opportunity to learn from the “godfather of design” and ask him questions. And, no matter where you are in your career, this webinar will help you design for a better world.
Don’s experience as both a scientist and business executive gives him a unique perspective to show how to make these changes while maintaining a thriving economy.
In this webinar, you’ll learn:
- Where we’ve gone wrong and how you can help make things better.
- Why we designers are the best placed to help solve the biggest problems, as we have three super-powers.
- That the key to change is how we shape human behaviour, specifically in three areas: meaning, sustainability, and humanity-centeredness.
- The five principles of humanity-centered design and how you can apply them.
- What is the circular economy and how you can use its three principles to tackle the climate crisis.
Register for this Master Class webinar to have a unique opportunity to learn first-hand from Don Norman.
Let the change begin. Help design for a better world!
Don Norman is a legend in UX design. Since the 1960s, he has been at the forefront of human-computer interaction and user-centered design (or human-centered design, as he prefers to call it). His group coined the term “User Experience” while working as vice president of the Advanced Technology Group at Apple in the 1980s.
He has a long legacy in academia, for example, at the University of California, San Diego, where he is professor and head of the UCSD Design Lab. He also co-founded the Nielsen Norman Group, a world-renowned design consultancy. He has published the globally best-selling book on design, The Design of Everyday Things, which has become foundational to the field of design.
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