UX Master Classes

Ethics In Design: A Practical Guide

Webinar with Guthrie Weinschenk, COO, The Team W, Inc.

In our daily lives, we are heavily influenced by the devices and digital products we use. From social media likes to flash sales to news alerts, throughout the day, the information and interfaces we encounter shape how we think, act and feel.

Influential products exist to create profits for the companies that own and develop them. Engaged users aren’t just a sign of great UX—from a business standpoint, they signal more profits, more market share.

A successful product with engaged users isn’t necessarily a bad thing. Products and their users can have a mutually rewarding relationship, where the product derives revenue from its users, who in turn derive important benefits from the product. A clear win-win formula, and one that has been central to commerce throughout the ages.

The problem arises when companies—and the designers who work for them—actively set out to make their products addictive and influential to a harmful degree. Because modern lives are regulated, surveilled and shaped by the devices in users’ hands and homes, designers have a moral responsibility to design for good—to design ethically.

Yet, it can be incredibly challenging to define what ethical design decisions look like in practice. In many design projects, the ethical dimension appears to be a murky grey area that brings more doubts than decisions to the design process. The good news is that it doesn’t have to be this way.

In this Master Class webinar, Guthrie Weinschenk will show you how to really know if the products and services you create are ethical. You’ll learn:

  • How to identify an ethical nudge versus an unethical manipulation
  • What nudges, mandates, coercions and manipulations are, and how they differ from each other
  • A formula to calculate how ethical your products and services are
  • Behavioral science methods and techniques that inform unethical (and quasi-ethical) tactics
  • The 4 ways that prevent organizations from using these tactics
  • Real-world examples of ethical and unethical design decisions

Ethical design has always been a moral imperative—but it is quickly becoming much more than that. With privacy regulations such as GDPR, laws governing the right to repair and changing industry standards for inclusion and accessibility, designers need to be trained in ethical design practices to secure their own futures and to build products for the betterment of all.

Learn how to get started in this practical webinar—even if you cannot attend it live, register to get access to a recording to watch anytime afterwards!

Speaker

Guthrie Weinschenk
Guthrie Weinschenk, COO, The Team W, Inc.

Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc.

He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).

You can follow Guthrie's work on The Team W website or on Instagram @guthrieweinschenk


Don’t miss another UX Master Classes

Discover upcoming UX Master Classes and get design tips when you sign up for our weekly newsletter!

Please write a valid email address.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?
While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $30 per webinar, members pay only $3. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

  • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
  • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.