Qualitative Market Research: An International Journal

Publisher
Emerald Publishing
Website
Periodicity

Description

Articles

Branthwaite, Alan (2002): Investigating the Power of Imagery in Mar- keting Communication: Evidence-Based Techniques. In Qualitative Market Research: An International Journal, 5 (3) pp. 164-171. http://www.emeraldinsight.com/journals.htm?articleid=858428&show=html