Psychology and Marketing

Publisher
Wiley
Website
Periodicity

Description

Articles

Eroglu, Sevgin A., Machleit, Karen A., Davis, Lenita M. (2003): Empirical testing of a model of online store atmospherics and shopper responses. In Psychology and Marketing, 20 (2) pp. 139-150. http://onlinelibrary.wiley.com/doi/10.1002/mar.10064/abstract

Fiore, Ann M., Jin, Hyun-Jeong, Kim, Jihyun (2005): For fun and profit: Hedonic value from image interactivity and responses toward an online . In Psychology and Marketing, 22 (8) pp. 669-694. http://onlinelibrary.wiley.com/doi/10.1002/mar.20079/abstract