Journal of Marketing

Publisher
American Marketing Association
Website
Periodicity

Description

Articles

Hoffman, Donna L., Novak, Thomas P. (1996): Marketing in hypermedia computer-mediated environments: Conceptual foundations. In Journal of Marketing, 60 (3) pp. 50-68. http://www.jstor.org/discover/10.2307/1251841?uid=3739256&uid=2&uid=4&sid=21102545774441