Journal of Marketing

Publisher
American Marketing Association
Website
Periodicity

Articles

Hoffman, Donna L., Novak, Thomas P. (1996): Marketing in hypermedia computer-mediated environments: Conceptual foundations. In Journal of Marketing, 60 (3) pp. 50-68. https://www.jstor.org/discover/10.2307/1251841?uid=3739256&uid=2&uid=4&sid=21102545774441

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New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

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