Journal of International Marketing

Publisher
American Marketing Association
Website
Periodicity

Description

Articles

Madden, Thomas J., Hewett, Kelly, Roth, Martin S. (2000): Managing images in different cultures: a cross-national study of colour meanings and prefe. In Journal of International Marketing, 8 (4) pp. 90-107. http://www.jstor.org/discover/10.2307/25048831?uid=3739256&uid=2&uid=4&sid=21102580507453