Journal of Business & Industrial Marketing

Publisher
Emerald Group Publishing Limited
Website
Periodicity

Articles

Lettl, Christopher, Gemünden, Hans Georg (2005): The entrepreneurial role of innovative users. In Journal of Business & Industrial Marketing, 20 (7) pp. 339-346.

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New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

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316,464 designers enjoy our newsletter—sure you don’t want to receive it?