Journal of Advertising Research

Publisher
Warc
Website
Periodicity

Description

Articles

Kamp, Edward, MacInnis, Deborah (1995): Characteristics of portrayed emotions in commercials: when does what is shown in ads affec. In Journal of Advertising Research, 22 (4) pp. 19-28. http://www.accessmylibrary.com/article-1G1-18063238/characteristics-portrayed-emotions-commercials.html

Rodgers, Shelly, Harris, Mary A. (2003): Gender and e-commerce: an exploratory study. In Journal of Advertising Research, 43 (3) pp. 322-329.