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Professor at Yonsei University, Korea, and and director of the HCI Lab at Yonsei. PhD from Carnegie Mellon University.
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Ji, Yong Gu, Choi, Junho, Lee, Jee Yeon, Han, Kwang Hee, Kim, Jinwoo, Lee, In-Kwon (2010): Older Adults in an Aging Society and Social Computing: A Research Agenda. In International Journal of Human-Computer Interaction, 26 (11) pp. 1122-1146. http://www.informaworld.com/10.1080/10447318.2010.516728
Lee, Inseong, Choi, Gi Woong, Kim, Jinwoo, Kim, Solyung, Lee, Kiho, Kim, Daniel, Han, Myunghee, Park, Seung Yong (2008): Cultural Dimensions for User Experience: Cross-Country and Cross-Product Analysis of Users. In: Proceedings of the HCI08 Conference on People and Computers XXII , 2008, . pp. 3-12. http://www.bcs.org/server.php?show=ConWebDoc.21327
Choi, Boreum, Lee, Inseong, Lee, Kiho, Jung, Seungki, Park, Sunju, Kim, Jinwoo (2007): The Effects of Users\' Motivation on their Perception to Trading Systems of Digital Conten. In: HICSS 2007 - 40th Hawaii International International Conference on Systems Science 3-6 January, 2007, Waikoloa, Big Island, HI, USA. pp. 161. http://doi.ieeecomputersociety.org/10.1109/HICSS.2007.527
Choi, Boreum, Lee, Inseong, Kim, Jinwoo (2006): Culturability in Mobile Data Services: A Qualitative Study of the Relationship Between Cul. In International Journal of Human-Computer Interaction, 20 (3) pp. 171-203. http://www.leaonline.com/doi/abs/10.1207/s15327590ijhc2003_2
Kim, Jinwoo, Kim, Hyunho, Park, Kyungwook (2006): Towards optimal navigation through video content on interactive TV. In Interacting with Computers, 18 (4) pp. 723-746. http://dx.doi.org/10.1016/j.intcom.2005.11.011
Choi, Boreum, Lee, Inseong, Kim, Jinwoo, Jeon, Yunsuk (2005): A qualitative cross-national study of cultural influences on mobile data service design. In: Proceedings of ACM CHI 2005 Conference on Human Factors in Computing Systems , 2005, . pp. 661-670. http://doi.acm.org/10.1145/1054972.1055064
Park, Su-e, Choi, Dongsung, Kim, Jinwoo (2005): Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Pers. In International Journal of Human-Computer Interaction, 19 (1) pp. 7-34.
Chae, Minhee, Kim, Jinwoo (2004): Do size and structure matter to mobile users? An empirical study of the effects of screen . In Behaviour and Information Technology, 23 (3) pp. 165-181. http://journalsonline.tandf.co.uk/openurl.asp?genre=article&id=doi:10.1080/01449290410001669923
Park, Su-e, Choi, Dongsung, Kim, Jinwoo (2004): Critical factors for the aesthetic fidelity of web pages: empirical studies with professio. In Interacting with Computers, 16 (2) pp. 351-376. http://dx.doi.org/10.1016/j.intcom.2003.07.001
Hong, Seoyoung, Kim, Jinwoo (2004): Architectural criteria for website evaluation-conceptual framework and empirical validatio. In Behaviour and Information Technology, 23 (5) pp. 337-357. http://journalsonline.tandf.co.uk/openurl.asp?genre=article&eissn=1362-3001&volume=23&issue=5&spage=337
Kim, Jinwoo, Lee, Jooeun, Choi, Dongseong (2003): Designing emotionally evocative homepages: an empirical study of the quantitative relation. In International Journal of Human-Computer Studies, 59 (6) pp. 899-940.
Kim, Hoyoung, Kim, Jinwoo, Lee, Yeonsoo, Chae, Minhee, Choi, Youngwan (2002): An Empirical Study of the Use Contexts and Usability Problems in Mobile Internet. In: HICSS 2002 , 2002, . pp. 132. http://csdl.computer.org/comp/proceedings/hicss/2002/1435/05/14350132abs.htm
Kim, Jinwoo, Lee, Jungwon, Han, Kwanghee, Lee, Moonkyu (2002): Businesses as Buildings: Metrics for the Architectural Quality of Internet Businesses. In Information Systems Research, 13 (3) pp. 239-254.
Lee, Jungwon, Kim, Jinwoo, Moon, Jae Yun (2000): What Makes Internet Users Visit Cyber Stores Again? Key Design Factors for Customer Loyalt. In: Turner, Thea, Szwillus, Gerd, Czerwinski, Mary, Peterno, Fabio, Pemberton, Steven (eds.) Proceedings of the ACM CHI 2000 Human Factors in Computing Systems Conference April 1-6, 2000, The Hague, The Netherlands. pp. 305-312. http://www.acm.org/pubs/articles/proceedings/chi/332040/p305-lee/p305-lee.pdf
Park, Joonah, Kim, Jinwoo (2000): Effects of Contextual Navigation Aids on Browsing Diverse Web Systems. In: Turner, Thea, Szwillus, Gerd, Czerwinski, Mary, Peterno, Fabio, Pemberton, Steven (eds.) Proceedings of the ACM CHI 2000 Human Factors in Computing Systems Conference April 1-6, 2000, The Hague, The Netherlands. pp. 257-264. http://www.acm.org/pubs/articles/proceedings/chi/332040/p257-park/p257-park.pdf
Hahn, Jungpil, Kim, Jinwoo (1999): Why are Some Diagrams Easier to Work With? Effects of Diagrammatic Representation on the C. In ACM Computing Surveys (CSUR), 6 (3) pp. 181-213. http://www.acm.org/pubs/articles/journals/tochi/1999-6-3/p181-hahn/p181-hahn.pdf
Kim, Jinwoo, Choi, Dongseong, Kim, Hoyoung (1999): Toward the Construction of Fun Computer Games: Differences in the views of developers and . In Personal and Ubiquitous Computing, 3 (3) pp. . http://
Kim, Jinwoo (1999): An Empirical Study of Navigation Aids in Customer Interfaces. In Behaviour and Information Technology, 18 (3) pp. 213-224.
Kim, Jinwoo, Moon, Jae Yun (1998): Designing Towards Emotional Usability in Customer Interfaces -- Trustworthiness of Cyber-B. In Interacting with Computers, 10 (1) pp. 1-29. http://www.elsevier.com/cas/tree/store/intcom/sub/1998/10/1/1063.pdf
Kim, Jinwoo, Hahn, Jungpil, Lerch, F. Javier (1997): How is the Designer Different from the User? -- Focusing on a Software Development Methodo. In: Empirical Studies of Programmers - Seventh Workshop October 24-26, 1997, 1997, Alexandria, Virginia. pp. 69-90. http://www.acm.org/pubs/articles/proceedings/chi/266399/p69-kim/p69-kim.pdf
Hahn, Hyoungmee, Hahn, Jungpil, Kim, Jinwoo (1997): A Cognitive Engineering Study on the Development of an Object-Oriented Process Modeling Fo. In: HICSS 1997 , 1997, . pp. 199-209. http://csdl.computer.org/comp/proceedings/hicss/1997/7734/02/7734020199abs.htm
Kim, Jinwoo, Lerch, F. Javier, Simon, Herbert A. (1995): Internal Representation and Rule Development in Object-Oriented Design. In ACM Transactions on Computer-Human Interaction, 2 (4) pp. 357-390. http://www.acm.org/pubs/articles/journals/tochi/1995-2-4/p357-kim/p357-kim.pdf
Kim, Jinwoo, Lerch, F. Javier (1992): Towards a Model of Cognitive Process in Logical Design: Comparing Object-Oriented and Trad. In: Bauersfeld, Penny, Bennett, John, Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 489-498. http://www.acm.org/pubs/articles/proceedings/chi/142750/p489-kim/p489-kim.pdf
19.11 Commentary by Jinwoo Kim
"Do we have to study this stuff? This is so ... obvious..."
This is a comment that I got from my graduate student about ten years ago. At that time, a few groundbreaking research outputs were released such as (Kurosu and Kashimura, 1995) and (Tractinsky et al., 2000). As a half-cooked cognitive engineer with a strong inclination to empirical validation, I was fascinated with these papers, and I decided to use them as discussion material for my graduate-level HCI class in which about one-third of the students were from the Korean design industry. However, to them, the fact that visual aesthetics were closely related to the overall quality of system use was so obvious that they did not feel any need for serious research. However, it is equally surprising to me that not much had been known about the importance, the antecedents and outcomes, and the moderating conditions of 'visual aesthetics' until these few groundbreaking studies. And I believe this is the core message of the article 'visual aesthetics' written by Noam Tractinsky.
The importance of visual aesthetics has also been found in one of our studies that applied the three Viturvian design principles (mentioned in Noam's article) on four different kinds of Internet businesses (Kim et al., 2002). We found that venustas (or visual aesthetics) had strong influences on user satisfaction and customer loyalty. An even more interesting finding was that visual aesthetics influenced user satisfaction even in intrinsically utilitarian domains such as online stock brokerages and search portals.
I would like to add two more reasons for why 'visual aesthetics' will become even more important in the future.
First, user experience (UX) will get more attention in the future. UX is defined as "a person's perceptions and responses that result from the use or anticipated use of a product, system or service (ISO 9241-210)." One of the main characteristics of UX, in comparison to usability, is that it is more subjective and holistic. In relation, visual aesthetics has been found to strongly affect subjective and holistic experience (Park et al., 2005). Corroborating evidence for this prediction comes from the broader participation of design communities in the HCI field as UX becomes more important. For example, a recent annual meeting of the Korean HCI society attracted more than 1,500 participants where more than one-third of papers at the conference came from designers who were interested in UX.
Second, as information technologies (such as smart phones and tablet computers) become more ubiquitous, the quality of life, not just use quality, has been greatly influenced. One of our studies (Choi et al. 2007) investigated the impact of use experience upon the overall quality of life. The results indicate that several life domains such as cultural and leisure as well as financial and educational domains are greatly affected by the visual characteristics of mobile technologies. Visual aesthetics will hence have greater impact on our quality of life as information technologies are utilized more pervasively.
In order to meet the growing importance of visual aesthetics, I would like to add three more future research directions.
First, most prior studies in visual aesthetics focused on individual user experience such as a single person using a web page or mp3 players to evaluate visual aesthetics felt only by him/her. However, as social computing is used more pervasively, more people are using products and services together. For example, people use YouTube and leave their comments on the visual aesthetics of video content. As a matter of fact, comments and opinions on visual aesthetics are more frequently observed than those on usefulness or usability. However, not much has been known about how people express their visual aesthetics to the public and how other people are affected by comments and opinions on visual aesthetics. Future studies should investigate the social formation process of visual aesthetics.
Second, most prior studies in visual aesthetics have investigated the consumption process of visual aesthetics, but not much research has been conducted on the creation process of visual aesthetics by ordinary users. However, a recent phenomenon reveals average users who create artifacts that focus on visual aesthetic properties. For example, visual aesthetics are main focus of T-shirts at Threadless.com and appliances at Quirky.com. However, most research in user creation focused on the utilitarian and economic perspectives by expert users, and not many studies have been conducted on the creation process of visual aesthetics by ordinary users. Future studies on the creation process of lay users will contribute not only to visual aesthetics research but to user innovation research as well. These studies also provide greater practical implications for facilitating the creation process of visually appealing outputs by lay users.
Third, current interests in service design may prompt an interesting question on visual aesthetics for non-visual artifacts. Most prior studies on visual aesthetics have focused on some tangible and visible artifacts such mobile phone skins or ATM machines. However, we observe that people frequently mention the visual aesthetic aspects of services such as shopping or searching. As was mentioned in Noam's article, not much attention was paid to dynamic aspects of visual aesthetics. How do people experience visual aesthetics for intangible services and dynamic contents? Do they feel visual aesthetics from the visual components of the services or are they affected by some neurological stimuli that mediate between non-visible aspects of services and visual aesthetics? These are the questions that might provide additional explanations on visual aesthetic processes.
In summary, visual aesthetics will be more important as IT products and services become ubiquitous and holistic. Noam's framework on the antecedents, evaluation process, moderators and outcomes of visual aesthetics in HCI will provide valuable starting points for us to understand more deeply the intuitively obvious but poorly investigated visual aesthetics.