Author: Donald A. Norman

Donald A. Norman

Donald A. Norman

Director of The Design Lab at the University of California

Don Norman is the author of numerous books including "Emotional Design," and more recently, "Living with Complexity." He is co-founder of the Nielsen Norman group, a professor at KAIST (in Korea), and IDEO fellow, and a design theorist, studying the fundamentals of modern design.

Donald A. Norman has a Bachelor of Science in Electrical Engineering from MIT and a Doctor of Philosophy in Psychology from the University of Pennsylvania. He also holds a honorary degree from the University of Padua, Italy. He has been a professor of Computer Science (at Northwestern University), Psychology and Cognitive Science (at University of California, San Diego). He has also worked for Apple Computer at Apple's Advanced Technology Group and for Hewlett-Packard. He now collaborates with Jakob Nielsen and Bruce "Tog" Tognazzini in the Nielsen Norman Group

Recently Norman received the the 2006 recipient of the Benjamin Franklin Medal in Computer and Cognitive Science.

http://www.jnd.org/

Publications

Publication period start: 1980
Publication period end: 2010
Number of co-authors: 18

Co-authors

Number of publications with favourite co-authors
Edwin Hutchins
3
James D. Hollan
3
Jakob Nielsen
4

Productive Colleagues

Most productive colleagues in number of publications
James D. Hollan
48
Aaron Marcus
90
Jakob Nielsen
109

Publications

Norman, Donald A. (2010): The research-practice gap: the need for translational developers. In Interactions, 17 (4) pp. 9-12. http://dx.doi.org/10.1145/1806491.1806494

Norman, Donald A., Nielsen, Jakob (2010): Gestural interfaces: a step backward in usability. In Interactions, 17 (5) pp. 46-49. http://dx.doi.org/10.1145/1836216.1836228

Norman, Donald A. (2010): Natural user interfaces are not natural. In Interactions, 17 (3) pp. 6-10. http://dx.doi.org/10.1145/1744161.1744163

Norman, Donald A. (2010): Technology first, needs last: the research-product gulf. In Interactions, 17 (2) pp. 38-42. http://dx.doi.org/10.1145/1699775.1699784

Norman, Donald A. (2010): The transmedia design challenge: technology that is pleasurable and satisfying. In Interactions, 17 (1) pp. 12-15. http://dx.doi.org/10.1145/1649475.1649478

Norman, Donald A. (2009): Memory is more important than actuality. In Interactions, 16 (2) pp. 24-26. http://doi.acm.org/10.1145/1487632.1487638

Norman, Donald A. (2009): When security gets in the way. In Interactions, 16 (6) pp. 60-63. http://doi.acm.org/10.1145/1620693.1620708

Norman, Donald A. (2009): People are from earth, machines are from outer space. In Interactions, 16 (1) pp. 39-41. http://doi.acm.org/10.1145/1456202.1456212

Norman, Donald A. (2009): Designing the infrastructure. In Interactions, 16 (4) pp. 66-69. http://doi.acm.org/10.1145/1551986.1552000

Norman, Donald A. (2009): Systems thinking: a product is more than the product. In Interactions, 16 (5) pp. 52-54. http://doi.acm.org/10.1145/1572626.1572637

Norman, Donald A. (2009): Compliance and tolerance. In Interactions, 16 (3) pp. 61-65. http://doi.acm.org/10.1145/1516016.1516030

Norman, Donald A. (2008): Filling much-needed holes. In Interactions, 15 (1) pp. 70-71. http://doi.acm.org/10.1145/1330526.1330549

Norman, Donald A. (2008): Waiting: a necessary part of life. In Interactions, 15 (3) pp. 36-37. http://doi.acm.org/10.1145/1353782.1353790

Norman, Donald A. (2008): A fetish for numbers. In Interactions, 15 (2) pp. 14-15. http://doi.acm.org/10.1145/1340961.1340965

Norman, Donald A. (2008): Workarounds and hacks: the leading edge of innovation. In Interactions, 15 (4) pp. 47-48. http://doi.acm.org/10.1145/1374489.1374500

Norman, Donald A. (2008): Simplicity is not the answer. In Interactions, 15 (5) pp. 45-46. http://doi.acm.org/10.1145/1390085.1390094

Norman, Donald A. (2008): Signifiers, not affordances. In Interactions, 15 (6) pp. 18-19. http://doi.acm.org/10.1145/1409040.1409044

Norman, Donald A. (2007): There\'s an automobile in HCI\'s future: an update. In Interactions, 14 (6) pp. 50-51. http://doi.acm.org/10.1145/1300655.1300683

Norman, Donald A. (2007): The next UI breakthrough, part 2: physicality. In Interactions, 14 (4) pp. 46-47. http://doi.acm.org/10.1145/1273961.1273986

Norman, Donald A. (2007): The next UI breakthrough: command lines. In Interactions, 14 (3) pp. 44-45. http://doi.acm.org/10.1145/1242421.1242449

Norman, Donald A. (2007): Simplicity is highly overrated. In Interactions, 14 (2) pp. 40-41. http://doi.acm.org/10.1145/1229863.1229885

Norman, Donald A. (2007): Three challenges for design. In Interactions, 14 (1) pp. 46-47. http://doi.acm.org/10.1145/1189976.1190002

Norman, Donald A. (2007): A Review of: \"Handbook of Human Factors and Ergonomics\" by Salvendy, G.. In International Journal of Human-Computer Interaction, 23 (1) pp. 189-190. http://www.leaonline.com/doi/abs/10.1080/10447310701360813

Norman, Donald A. (2007): Gavriel Salvendy (Ed.): Handbook of human factors and ergonomics (3rd edn.). In Universal Access in the Information Society, 5 (4) pp. 421. http://dx.doi.org/10.1007/s10209-007-0068-x

Norman, Donald A. (2006): Emotionally centered design. In Interactions, 13 (3) pp. 53-ff.

Norman, Donald A. (2006): Interaction design is still an art form.: ergonomics is real engineering. In Interactions, 13 (1) pp. 45-60.

Norman, Donald A. (2006): Why doing user observations first is wrong. In Interactions, 13 (4) pp. 50-ff.

Norman, Donald A. (2006): Words matter. talk about people: not customers, not consumers, not users. In Interactions, 13 (5) pp. 49-63.

Norman, Donald A. (2006): Trapped in a Lufthansa airline seat. In Interactions, 13 (2) pp. 41-ff.

Norman, Donald A. (2006): Logic versus usage: the case for activity-centered design. In Interactions, 13 (6) pp. 45-ff.

Norman, Donald A. (2005): There\'s an automobile in HCI\'s future. In Interactions, 12 (6) pp. 45-ff.

Norman, Donald A. (2005): To school or not to school?. In Interactions, 12 (5) pp. 51.

Norman, Donald A. (2005): Do companies fail because their technology is unusable?. In Interactions, 12 (4) pp. 69.

Norman, Donald A. (2005): Human-centered design considered harmful. In Interactions, 12 (4) pp. 14-19.

Norman, Donald A. (2005): Whose profession is this?: everybody\'s, nobody\'s. In Interactions, 12 (3) pp. 51.

Norman, Donald A. (2005): Robots in the home: what might they do?. In Interactions, 12 (2) pp. 65.

Norman, Donald A. (2004): Introduction to This Special Section on Beauty, Goodness, and Usability. In Human-Computer Interaction, 19 (4) pp. 311-318. http://www.leaonline.com/doi/abs/10.1207/s15327051hci1904_1

Norman, Donald A. (2002): Beyond the computer industry. In Communications of the ACM, 45 (7) pp. 120. http://doi.acm.org/10.1145/514236.514269

Norman, Donald A. (2002): Emotion & design: attractive things work better. In Interactions, 9 (4) pp. 36-42.

Norman, Donald A. (2002): Home Theater: Not Ready for Prime Time. In IEEE Computer, 35 (6) pp. 100-102. http://csdl.computer.org/comp/mags/co/2002/06/r6100abs.htm

Norman, Donald A. (2002): Complexity versus difficulty: where should the intelligence be?. In: Gil, Yolanda, Leake, David (eds.) International Conference on Intelligent User Interfaces 2002 January 13-16, 2002, San Francisco, California, USA. pp. 4. http://doi.acm.org/10.1145/502716.502720

Norman, Donald A. (2001): Cyborgs. In Communications of the ACM, 44 (3) pp. 36-37. http://doi.acm.org/10.1145/365181.365185

Norman, Donald A. (1999): Affordances, Conventions, and Design. In Interactions, 6 (3) pp. 38-41.

Norman, Donald A., Spohrer, James C. (1996): Learner-Centered Education (Introduction to the Special Section). In Communications of the ACM, 39 (4) pp. 24-27.

Zhang, Jiajie, Norman, Donald A. (1994): Representations in Distributed Cognitive Tasks. In Cognitive Science, 18 (1) pp. 87-122.

Norman, Donald A. (1994): Trends in the Computer Industry: Life-Long Subscriptions, Magical Cures, and Profits Along. In: Szekely, Pedro (eds.) Proceedings of the 7th annual ACM symposium on User interface software and technology November 02 - 04, 1994, Marina del Rey, California, United States. pp. 193. http://www.acm.org/pubs/articles/proceedings/uist/192426/p193-norman/p193-norman.pdf

Norman, Donald A. (1994): How Might People Interact with Agents. In Communications of the ACM, 37 (7) pp. 68-71.

Zhang, Jiajie, Norman, Donald A. (1994): Representations in Distributed Cognitive Tasks. In Cognitive Science, 18 (0) pp. 87-122.

Norman, Donald A. (1993): Cognition in the Head and in the World: An Introduction to the Special Issue on Situated A. In Cognitive Science, 17 (1) pp. 1-6.

Marcus, Aaron, Norman, Donald A., Rucker, Rudy, Sterling, Bruce, Vinge, Vernor (1992): Sci-Fi at CHI: Cyberpunk Novelists Predict Future User Interfaces. In: Bauersfeld, Penny, Bennett, John, Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 435-437. http://www.acm.org/pubs/articles/proceedings/chi/142750/p435-marcus/p435-marcus.pdf

Norman, Donald A. (1991): Collaborative Computing: Collaboration First, Computing Second. In Communications of the ACM, 34 (12) pp. 88-90.

Hutchins, Edwin, Hollan, James D., Norman, Donald A. (1985): Direct Manipulation Interfaces. In Human-Computer Interaction, 1 (4) pp. 311-338.

Draper, Steven, Norman, Donald A. (1984): Software engineering for user interfaces. In: Proceedings of the 7th International Conference on Software Engineering , 1984, Silver Spring, MD. pp. 214-220.

Norman, Donald A. (1984): Stages and Levels in Human-Machine Interaction. In International Journal of Man-Machine Studies, 21 (4) pp. 365-375.

Norman, Donald A. (1984): Four Stages of User Activities. In: Shackel, Brian (eds.) INTERACT 84 - 1st IFIP International Conference on Human-Computer Interaction September 4-7, 1984, London, UK. pp. 507-511.

Norman, Donald A. (1983): Design Principles for Human-Computer Interfaces. In: Smith, Raoul N., Pew, Richard W., Janda, Ann (eds.) Proceedings of the ACM CHI 83 Human Factors in Computing Systems Conferenc December 12-15, 1983, Boston, Massachusetts, United States. pp. 1-10.

Norman, Donald A. (1983): Design Rules Based on Analyses of Human Error. In Communications of the ACM, 26 (4) pp. 254-258.

Norman, Donald A. (1982): Steps Toward a Cognitive Engineering: Design Rules Based on Analyses of Human Error. In: Nichols, Jean A., Schneider, Michael L. (eds.) Proceedings of the SIGCHI conference on Human factors in computing systems March 15-17, 1982, Gaithersburg, Maryland, United States. pp. 378-382.

Norman, Donald A. (1980): Twelve Issues for Cognitive Science. In Cognitive Science, 4 (0) pp. 1-32.

Norman, Donald A., Shallice, Tim (1980). Attention to action: Willed and automatic control of behaviour. Centre for Human Informati. Centre for Human Information Processing, University of California, San Diego, CA, USA

Norman, Donald A., Nielsen, Jakob (-0001). 10 Heuristics for User Interface Design. Retrieved 2013-08-31 00:00:00 from http://www.nngroup.com/articles/ten-usability-heuristics/

Norman, Donald A. (-0001). Logic Versus Usage: The Case for Activity-Centred Design. Retrieved 2014-01-19 00:00:00 from http://www.jnd.org/dn.mss/logic_versus_usage_.html

Nielsen, Jakob, Norman, Donald A. (-0001). List of 'Heuristic Evaluation' articles from the Nielsen/Norman Group. Retrieved 2013-09-02 00:00:00 from http://www.nngroup.com/topic/heuristic-evaluation/

Nielsen, Jakob, Norman, Donald A. (-0001). Nielsen/Norman Group Eyetracking Studies. Retrieved 2013-09-02 00:00:00 from Nielsen/Norman Group: http://www.nngroup.com/topic/eyetracking/

Commentary for Philosophy of Interaction chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..

Norman, Donald A. (2004). Ad–Hoc personas & Empathic Focus. Retrieved 2004-01-01 00:00:00 from JND.org: http://www.jnd.org/dn.mss/personas/empath.html

Norman, Donald A. (2004). Design as communication. Retrieved 2012-03-19 00:00:00 from JND.org: http://jnd.org/dn.mss/design_as_communication.html

Commentary for Disruptive Innovation chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..

Norman, Donald A. (1992): Where Human Factors Fails: Ergonomics versus the World of Design and Manufacture. In: Proceedings of the Human Factors Society 36th Annual Meeting , 1992, .

Commentary for User Experience and Experience Design chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..

Norman, Donald A. (-0001). Human-Centred Design Considered Harmful. Retrieved 2014-01-19 00:00:00 from http://www.jnd.org/dn.mss/human-centered_desig.html