Bernd H. Schmitt

Personal Homepage
Employer
()
Email

Publication Statistics

Publication period start
9223372036854775807
Publication period end
0
Number of co-authors
1

Co-authors
Number of publications with favourite co-authors

Productive Colleagues
Most productive colleagues in number of publications

Publications

Schmitt, Bernd H. (1999): Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate, Free Press,

Simonson, Alex, Schmitt, Bernd H. (1997): Marketing Aesthetics: The Strategic Management of Brands, Identity and Image, Free Press,