IxDF Chile #54 - Neurociencia: Las emociones mandan

Hosted by IxDF Temuco
Jun 25th, 2020
7:00pm - 9:00pm (UTC -03:00)
Online, Online meet-up, Temuco
This is a free Local Group meetup
Attendance is free.
You don’t have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

Amigos de IxDF Temuco, les comparto una actividad online que tendremos como IxDF Chile. Queremos aprovechar de llevar nuestras charlas a todos los grupos locales del país y de paso, invitarlos a participar como speakers en las siguientes sesiones mensuales. Pueden escribirme para participar como ponencias cuando lo deseen, así como postularse a Local Leaders de IxDF Temuco.


Neurociencia: Las emociones mandan

En esta ocasión, se presentará la Neurociencia Aplicada al Marketing del S.XXI: Neuromarketing, donde se explicará cómo funciona el cerebro ante los estímulos, cualquiera sea su formato, y cómo las decisiones de compra son más bien emocionales que racionales. Se detallará cuál es el proceso de la toma de decisiones y la inmensa información que recibe nuestro cerebro diariamente.

En esta sesión, contaremos con Pía Lecaros, Directora y Fundadora de BrainMetrics Lab (LinkedIn). Pía es Master en Neuromarketing en la Universidad Católica San António de Murcia (España) y se ha especializado en Emociones y GSR.

Por otro lado, nos acompañará Alexis Brantes, Service Designer en SURA Asset Management (LinkedIn) y Fundador de UserEmotion.com. Alexis es Master en Neurociencias, Bases biológicas, diagnóstico y tratamiento de los trastornos mentales en la Universidad Europea Miguel de Cervantes (España) y se ha especializado en integrarlas en HCI, en la rama de la Computación Afectiva, incluyendo EEG, EKG y FACS.

Creemos que esta conversación es de interés común en la experiencia de usuario y que puede aportar muchos datos a los que hacen research

Link de inscripción: https://forms.gle/bSumBRUqkED9Be869


Importante: Las personas que se inscriban en el formulario, recibirán el link para acceder al webinar el día miércoles 24 o jueves 25, durante la jornada.

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Meetup Conversation

Hi all! Please use this discussion thread to discuss IxDF Chile #54 - Neurociencia: Las emociones mandan held on Jun 25, 2020. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
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Local Leaders of IxDF Temuco

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