Don N.

Don Norman

Director of The Design Lab at the University of California in Nielsen Norman Group
La Jolla, California | United States


Don Norman is the author of numerous books including "Emotional Design," and more recently, "Living with Complexity." He is co-founder of the Nielsen Norman group, a professor at KAIST (in Korea), and IDEO fellow, and a design theorist, studying the fundamentals of modern design.

Donald A. Norman has a Bachelor of Science in Electrical Engineering from MIT and a Doctor of Philosophy in Psychology from the University of Pennsylvania. He also holds a honorary degree from the University of Padua, Italy. He has been a professor of Computer Science (at Northwestern University), Psychology and Cognitive Science (at University of California, San Diego). He has also worked for Apple Computer at Apple's Advanced Technology Group and for Hewlett-Packard. He now collaborates with Jakob Nielsen and Bruce "Tog" Tognazzini in the Nielsen Norman Group

Recently Norman received the the 2006 recipient of the Benjamin Franklin Medal in Computer and Cognitive Science.


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