UX Management: Strategy and Tactics
How this course will help your career
What you will learn
- How to hire for, position, and empower a UX team effectively
- Best practices to manage and support a UX designer and wider UX team
- How management of UX professionals directly affects ROI—both positively and negatively
- What your UX team should be doing in order to grow your UX efforts across the organization
- Why it’s important that your senior management team gets educated on, and possibly involved in, UX
- UX management best practices, from interviews and case studies with experts
What sets top-performing organizations apart? Well, for one thing, it’s no coincidence that they place a focus on understanding and empowering their UX and UI teams. Not only does this drive organic growth through a more optimal user experience, but it also means that the business can benefit from the ROI (Return On Investment) that UX work can deliver. In most organizations, however, you’ll find there is a lack of UX maturity—that is, how embedded UX is within an organization’s culture and work processes. And this occurs even when the decision-makers know that UX is core to business and customer stakeholders! We want to help both you and your wider team create a culture, and design mindset, that can truly reap the benefits of UX work. By learning how to apply key tactics, you’ll be able to ensure that your UX efforts are having maximum impact across the wider business.
In this course, we will explore the ins and outs of UX maturity by looking at the way your organization is structured and developed. We will give you the chance to grasp UX management as not just a people issue but also a design methodology… all so that you can manage UX as a smart leader, and get the very best from the UX professionals you work with. Even if you’re currently a more junior UX, UI or interaction designer, the strategies you will learn in this course will enable you to truly realize the value that your work will provide to your organization.
You will be taught by Frank Spillers, CEO of the award-winning UX firm Experience Dynamics. By taking this course, you’ll leverage his experience from two decades of working with enterprise, midsize and start-up companies across a wide range of industries. Given that, you will be able to learn from, and avoid, the mistakes he’s come across, and apply the best practices he’s developed over time in order to move towards managing your UX team in an optimal way.
The course also includes interviews with experts—including a UX Director, Chief Experience Officer, Product Manager, and User Research Director. These will give you another practical opportunity to learn from people who are highly experienced in managing UX across organizations. All of this means that you will learn how an Outside-In design approach operates, and what it looks and feels like in practice—be it from a product management, executive or stakeholder perspective. Upon completing the course, you will have the knowledge required to avoid unnecessary growing pains, and ultimately accelerate your company’s UX maturity so that you win sooner and enjoy a more consistently high level of performance within the market.
Gain an industry-trusted UX Course Certificate
You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website.
Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:
Who should take this course
This is one of our intermediate-level courses aimed at design-minded individuals who either already manage UX professionals within their organization, or who seek to grow and improve their own UX practice in order to progress within the field. Therefore, while primarily aimed at management, it is also relevant for anyone who wants to improve the ROI (Return On Investment) of his or her UX/UI work.
This course will appeal to:
- UX leads, UX managers, and UX directors who are looking to refine the way in which they manage UX teams and professionals within their organization
- UX designers, interaction designers, and UX researchers looking to improve the ROI of their work and progress within the field
- Creative directors who would like to enhance the focus on UX design work within their organization
- CEOs, CTOs, COOs, and CMOs who want to better position their organization within the market by putting more focus on UX/UI work
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
Lessons in this course
- Lessons become available at a schedule of one lesson per week.
- Lessons remain open for you forever and have no deadlines.
- There is no time limit to finish a course.
- You have permanent access to your course material, answers, and classmates for the entire duration of your membership.
- Estimated time to complete: 14 hours 2 mins spread over 6 weeks.
Lesson 0: Welcome and Introduction
Available once you start the course. Estimated time to complete: 43 mins.
Lesson 1: Where to Begin?
Available once you start the course. Estimated time to complete: 1 hour 48 mins.
Lesson 2: Making the Business Case for UX
Available anytime after Mar 03, 2019. Estimated time to complete: 2 hours 35 mins.
Lesson 3: UX as Core to Product Delivery
Available anytime after Mar 10, 2019. Estimated time to complete: 2 hours 30 mins.
Lesson 4: Climbing the Ladder
Available anytime after Mar 17, 2019. Estimated time to complete: 2 hours 4 mins.
Lesson 5: Your UX Roadmap & Process
Available anytime after Mar 24, 2019. Estimated time to complete: 2 hours 8 mins.
Lesson 6: Continuous Growth and Momentum
Available anytime after Mar 31, 2019. Estimated time to complete: 2 hours 15 mins.
Lesson 7: Course Certificate, Final Networking, and Course Wrap-up
Available anytime after Apr 07, 2019.
Learning paths
This course is part of 4 learning paths:
How others have benefited
Blazenko Davidovic, Croatia
“The course instructor and speakers all come from very reputable and well-known organizations, they are all so experienced that it's simply a pleasure learning from them directly. Technical prowess, attention to details, great communication, natural flow of topics — are all characteristics they possess.”
Vanessa Rosenthal, United Kingdom
“Great mix between methodologies and real-world practices. Great to hear a PM's, Researcher's and Consultant's perspective and experiences about UX Management.”
Julia Silva, United Kingdom
“A major strength of the course was the course instructor's knowledge and the guests he had invited to give some of the lessons an interview format.”
How to advance your career with IDF courses
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Attend lessons at your own pace
Each week throughout the course, you get access to a new lesson, but you can move through the lessons at your own pace. This means you can learn before you leave for work, or in between breaks — in as little as 15 minutes per day.
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Network online and offline
Network with your fellow course-takers online, through discussion forums inside lessons. You can also connect with your peers offline via IDF’s Local Groups. Local Groups connect you with other designers around your city who share the same passion in UX design as you.
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Advance your career
Get a verifiable and industry-trusted Course Certificate once you’ve scored at least 70% on a course. Highlight your Course Certificates on your résumé, your LinkedIn profile, or your website to showcase your newly mastered skills.
Start advancing your career now
Become a member to take “UX Management: Strategy and Tactics”. Take any other IDF UX courses at no additional cost. Take a concrete step forward in your career path today.