User Research – Methods and Best Practices
How This Course Will Help Your Career
What You’ll Learn
- What qualitative user research is and why you should do it
- How to fit user research into your own design process
- How to plan user research projects that are valid and ethically sound
- How to run a usability test, conduct a user interview, perform a contextual inquiry and make user observations
- How to deal with the results of your research and apply qualitative analysis
- How to make your research matter by communicating effectively about your research results—to clients, bosses and other stakeholders
How do you plan to design a product or service that your users will love, if you don't know what they want in the first place? As a user experience designer, you shouldn't leave it to chance to design something outstanding; you should make the effort to understand your users and build on that knowledge from the outset. User research is the way to do this, and it can therefore be thought of as the largest part of user experience design.
In fact, user research is often the first step of a UX design process—after all, you cannot begin to design a product or service without first understanding what your users want! As you gain the skills required, and learn about the best practices in user research, you’ll get first-hand knowledge of your users and be able to design the optimal product—one that’s truly relevant for your users and, subsequently, outperforms your competitors’.
This course will give you insights into the most essential qualitative research methods around and will teach you how to put them into practice in your design work. You’ll also have the opportunity to embark on three practical projects where you can apply what you’ve learned to carry out user research in the real world. You’ll learn details about how to plan user research projects and fit them into your own work processes in a way that maximizes the impact your research can have on your designs. On top of that, you’ll gain practice with different methods that will help you analyze the results of your research and communicate your findings to your clients and stakeholders—workshops, user journeys and personas, just to name a few!
By the end of the course, you’ll have not only a Course Certificate but also three case studies to add to your portfolio. And remember, a portfolio with engaging case studies is invaluable if you are looking to break into a career in UX design or user research!
We believe you should learn from the best, so we’ve gathered a team of experts to help teach this course alongside our own course instructors. That means you’ll meet a new instructor in each of the lessons on research methods who is an expert in their field—we hope you enjoy what they have in store for you!
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Is This Course Right for You?
This is an intermediate-level course recommended for anyone involved or interested in product design and development:
- UX designers looking to broaden their UX careers with additional research techniques
- Project managers who are interested in techniques that will enable their design team to develop a greater understanding of users
- Entrepreneurs interested in building a user-centered product that users will want and purchase
- Marketers looking to gain a holistic view of customers’ needs and motivations
- Newcomers who are considering making the switch to UX design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. As a participant, you will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and Work with a Global Team of Designers
You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.
Lessons in This Course
- Each week, one lesson becomes available.
- There’s no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 18 hours 12 mins spread over 7 weeks.
Lesson 0: Welcome and Introduction
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0.1: Welcome and Introduction (11 mins)
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0.2: Build Your Portfolio Project (9 mins)
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0.3: An introduction to courses from the Interaction Design Foundation (37 mins)
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0.4: Let our community help you (1 min)
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0.5: How to Earn Your Course Certificate (16 mins)
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0.6: Meet your peers online in our discussion forums (6 mins)
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0.7: Meet and learn from design professionals at an upcoming meet-up (1 min)
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0.8: Gain Timeless Knowledge Through Courses From the Interaction Design Foundation (21 mins)
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0.9: Mandatory vs. Optional Lesson Items (7 mins)
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0.10: A Mix Between Video-Based and Text-Based Lesson Content (8 mins)
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0.11: Discussion Forum (6 mins)
Lesson 1: Why do User Research and How to Fit User Research into Your Everyday Work
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1.1: Welcome and Introduction (6 mins)
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1.2: User Research: What It Is and Why You Should Do It (25 mins)
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1.3: When to do User Research (21 mins)
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1.4: How to Involve Stakeholders in Your User Research (21 mins)
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1.5: Return on Investment of User Research (2 hours 20 mins)
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1.6: Discussion Forum (7 mins)
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1.7: Congratulations and Recap (6 mins)
Lesson 2: The Basics of Qualitative User Research
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2.1: Welcome and Introduction (6 mins)
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2.2: The Basics of Recruiting Participants for User Research (20 mins)
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2.3: Planning a User Research Project (1 hour 7 mins)
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2.4: Best Practices for Qualitative User Research (28 mins)
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2.5: Conducting Ethical User Research (20 mins)
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2.6: Discussion Forum (8 mins)
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2.7: Congratulations and Recap (6 mins)
Lesson 3: Usability Testing
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3.1: Welcome and Introduction (11 mins)
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3.2: Introduction to Usability Testing Methods and Metrics (1 hour 4 mins)
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3.3: Planning a Usability Test (1 hour 20 mins)
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3.4: Running a Usability Test (1 hour 2 mins)
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3.5: Reporting on the Results of a Usability Test (47 mins)
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3.6: Discussion Forum (7 mins)
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3.7: Congratulations and Recap (6 mins)
Lesson 4: Semi-Structured Qualitative Interviews
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4.1: Welcome and Introduction (8 mins)
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4.2: Pros and Cons of Conducting User Interviews (47 mins)
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4.3: How to Prepare for a User Interview and Ask the Right Questions (52 mins)
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4.4: How to Moderate User Interviews (1 hour 55 mins)
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4.5: How to Do a Thematic Analysis of User Interviews (57 mins)
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4.6: Discussion Forum (6 mins)
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4.7: Build Your Portfolio Project: User Interviews (18 mins)
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4.8: Congratulations and Recap (6 mins)
Lesson 5: Contextual Inquiry
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5.1: Welcome and Introduction (7 mins)
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5.2: Introduction to Contextual Inquiry (1 hour 50 mins)
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5.3: Planning a Contextual Inquiry (1 hour 0 mins)
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5.4: Running a Contextual Inquiry (1 hour 55 mins)
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5.5: Analyzing a Contextual Inquiry (1 hour 27 mins)
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5.6: Discussion Forum (7 mins)
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5.7: Build Your Portfolio Project: Contextual Inquiry (19 mins)
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5.8: Congratulations and Recap (6 mins)
Lesson 6: User Observations
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6.1: Welcome and Introduction (8 mins)
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6.2: Introduction to Observational Methods (1 hour 39 mins)
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6.3: Planning an Observational Study (34 mins)
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6.4: Running an Observational Study (1 hour 22 mins)
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6.5: Analyzing an Observational Study (1 hour 41 mins)
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6.6: Discussion Forum (7 mins)
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6.7: Build Your Portfolio Project: Observations (20 mins)
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6.8: Congratulations and Recap (6 mins)
Lesson 7: How to Make Your Research Matter
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7.1: Welcome and Introduction (8 mins)
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7.2: How to Visualize Your Qualitative User Research Results for Maximum Impact (21 mins)
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7.3: Creating Personas from User Research Results (44 mins)
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7.4: Workshops to Establish Empathy and Understanding from User Research Results (17 mins)
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7.5: Discussion Forum (9 mins)
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7.6: Build Your Portfolio Project: Create Design Deliverables (17 mins)
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7.7: Congratulations and Recap (6 mins)
Lesson 8: Course Certificate, Final Networking, and Course Wrap-up
Learning Paths
This course is part of 4 learning paths:
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UX Designer Learning PathBecome a UX Designer through 12 courses in 4 parts
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Product Manager Learning PathBecome a Product Manager through 10 courses in 4 parts
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Marketer Learning PathBecome a Marketer through 7 courses in 3 parts
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User Researcher Learning PathBecome a User Researcher through 8 courses in 3 parts
How Others Have Benefited
Ulrike Bruckenberger, Austria
“I enjoyed the mix between video and text very much and I am sure that it improved my learning experience. In general the content of the course was very interesting to me and I consider it very useful for improving in doing user research. I really like the possibility to download templates about different methods because they enable me to easily look up the most important information.”
Laura Gieco, Australia
“A strength of the course was the instructors' knowledge and examples from their own experience. I find it very useful when someone tells you stories, in this case about situations when they did research. The lessons where very easy to follow and understand.”
Juan Esteban Arango Florez, Colombia
“The course instructor has a lot of knowledge and experience, and can explain the topics without a problem.”
How It Works
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Take lessons by industry experts
Lessons are self-paced so you’ll never be late for class or miss a deadline.
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Get a Course Certificate
Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.
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Advance your career
Use your new skills in your existing job or to get a new job in UX design. Tap into our community to help you.
Start Advancing Your Career Now
Join us to take “User Research – Methods and Best Practices”. Take other courses at no additional cost. Make a concrete step forward in your career path today.
Advance my career nowFrequently Asked Questions
When I finish a course, do I have to pay extra to get my certificate?
Can I take more than one course at a time?
With a Student membership, you can take a maximum of two courses at the same time. You can still take as many courses as you would like – free of extra charges – just as long as you finish or drop them so that you don’t have more than two ongoing courses.
I missed the enrollment, and now the course is closed. What can I do?
Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is in order to control the classroom size.
Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.
Do I have to be online at an exact time to study?
No. You can set your own study schedule. There are no "live sessions" since we have members from all timezones around the world. We are a truly global community.
Thus, once you are enrolled, you can take all the time to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).
Will I receive a Course Certificate?
Yes. You will get a digital industry-recognized course certificate every time you complete a course. Certificates never expire and can be saved as a .jpg file, so it's easy to be shared. Also, there is no limit to how many certificates you can earn during your membership.
You can see an example of a Course Certificate at the bottom of the Course Catalogue.
I have answered questions in a lesson; when will they be marked/graded?
I have updated my name, but my course certificate is not updated — how can I change it?
I have started my course later than the specified date, are my answers still going to be marked?
Sure! We will be marking all your answers for as long as you are an active member.
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For how long will I have access to the course materials?
You will have access to the course materials for the entire duration of your membership. So, if you pay for a one-year membership, you will have access for one year. Renewing your membership for a second year means you will have access to one more year, and so on.
New lessons are starting before I have completed the previous lesson(s). Am I going to be locked out of these unfinished lessons?
No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.
All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s).
Do I have a specific date to award my certificates?
No, you can generate your certificate as soon as you score at least 70% of the total course points.
When will I receive my Course Certificate?
Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).
There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.
How do I add my Certificate to my LinkedIn profile?
- Log in to your LinkedIn account, then go to your profile.
- On the right, in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications.
3. In the following fields add:
- Name – Course name
- Issuing organization – The Interaction Design Foundation
- Check the field “This credential does not expire”
- Issue date - Input the date written on your certificate (e.g., May 2021)
- Credential ID – Your membership ID number (it's written on your certificate)
- Credential URL: Input the certificate URL provided on your course page
4. Click the Save button.
Congratulate yourself! Earning the certificate is a great accomplishment and now you can share it with the world!
How do I add the Interaction Design Foundation Membership Certificate to my LinkedIn Profile?
- Log in to your LinkedIn account, then go to your profile.
- Bellow your profile description,in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications.
3. In the following fields add:
- Name – Membership Certificate
- Issuing organization – The Interaction Design Foundation
- Check the field “This credential does not expire”
- Issue date - Input the date when you joined our community (e.g., May 2019)
- Credential ID – Your membership ID number (it's written on your certificate)
- Credential URL: Input the certificate URL provided on your profile page
4. Click the Save button.
How much will I have to pay for the courses?
After you pay for your membership, you can take as many courses as you want with no additional costs. There are no further charges on top of the membership fee.
Do you provide mostly beginners' or more advanced courses?
How long does it take to complete a course?
You will need approximately 5-8 hours to complete one lesson. Each course has between 3 and 16 lessons.
Once enrolled in a course, you will gain access to a new lesson each week, which you are free to complete without any deadlines and no end date, either.