Course Description

One of the key ingredients to a successful product is the creation of effective, efficient and visually pleasing displays. In order to produce such high-quality displays, whether they are graphical (e.g., websites) or tangible (e.g., remote controls), an understanding of human vision is required, along with the knowledge of visual perception. By observing, researching, and identifying examples of our perceptual abilities, we can design products according to these unifying qualities. In order to spread such skills within the world of interaction design, we have developed “Gestalt Psychology and Web Design: The Ultimate Guide.”

Gestalt psychology is a theory of mind which has been applied to a number of different aspects of human thought, action, and perception. In particular, Gestalt theorists and researchers attempt to understand visual perception in terms of the way in which underlying processes are organized and how they help us make sense of the world. The organization of these cognitive processes is important to our understanding of how we interpret the constant stream of visual information entering our eyes and how it becomes a cohesive, meaningful and usable representation of the world. Over the last twenty years, the work of Gestalt psychologists has been adopted by interaction designers and other professionals involved in the development of products for human users.

Within this course, we have compiled and consolidated some of the best resources currently available on the subject of Gestalt psychology and visual perception. To help you appreciate how you can apply Gestalt psychology to web design, we have provided many different examples from existing designs. These draw attention to the exact qualities, quirks, and features of visual perception. Moreover, they discuss how these have been accommodated and, on a number of occasions, exploited so as to support either the user's intentions or those of the designer or client.

The application of Gestalt thinking to design provides us with insights and new ways of approaching problems and challenges. By cementing in our own minds the many ways we organize visual information, we can improve our designs for all users.

What you will learn

  • The origins of Gestalt thinking and the principles of perceptual organization
  • How the Gestalt laws relate to web and product design
  • The benefits of a Gestalt-driven approach in improving a web user’s experience
  • How to analyze existing product and web designs according to the Gestalt principles of perceptual organization
  • An understanding of the Gestalt view of visual perception and its potential applications in designing products and websites

Who should take this course

This is a beginner-level course suitable for newcomers and experienced practitioners alike:

  • UX, UI, and web designers interested in applying Gestalt principles so as to boost the user experience of their designs
  • Project managers who want to gain an eye for looking at whether designs are pleasing and easy to use
  • Software engineers looking to advance their understanding of how to display user interfaces and graphics optimally
  • Entrepreneurs keen to create products that are visually optimized and thus will be more widely adopted
  • Newcomers to design who are considering making a switch to UX, UI, or web design

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

Lessons in this course

Note: Lessons become available at a schedule of one lesson per week. Once a lesson becomes available, it is open for you forever — you can take all the time you want to go through each lesson. There is no time limit to finish a course, and you always have access to your classmates, course material, and your answers.

Lesson 0: Welcome and Introduction

Available anytime after Oct 20, 2017

Lesson 1: An Introduction to Gestalt Psychlogy

Available anytime after Oct 21, 2017

Lesson 2: The Gestalt Principles of Perceptual Organisation

Available anytime after Oct 28, 2017

Lesson 3: The Gestalt Principles in Web Design

Available anytime after Nov 04, 2017

Lesson 4: The Benefits of a Gestalt-Driven Approach to Web Design

Available anytime after Nov 11, 2017

Lesson 5: Summarising With Examples

Available anytime after Nov 18, 2017

Lesson 6: Course Certificate, Final Networking, and Course Wrap-up

Available anytime after Nov 25, 2017

Industry-trusted UX Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Accenture Adobe GE Philips SAP