Course Description

Gamification, the art of adding game-like elements to experiences which traditionally do not involve fun or games, is a growing market. In fact, Markets and Markets (1) estimate that $11.1 billion will be spent on gamification efforts by 2020. It’s too early to say what “gamification designer” salaries are likely to be – the market is simply not well-established enough to have confidence in the numbers, but if you assume gamification will attract similar salaries to UX design, then global average salaries according to UX Designer Salaries (2) are likely to hover around $57,117, with a significant boost if you are working in a developed economy such as the USA or Switzerland.

Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. As it’s a young industry, it should be easier to get a “foot in the door” of gamification companies. With demand for experienced designers far outstripping supply, that means those businesses are going to be keen to take a chance on less-experienced but well-qualified designers.

This course, Gamification – Creating Addictive User Experiences, is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centred design and the skills that enable it.

This course has been developed by Janaki Kumar of SAP, who is one of the world’s foremost authorities on gamification in an enterprise context. Janaki Kumar and Mario Herger have written Gamification at Work, a book published by the Interaction Design Foundation and which is free to obtain for our members. You can find the book here -

By the End of this Course You Will

  • Be able to explain the difference between gamification and game design
  • Be able to explain what makes a game fun and incorporate those elements into your gamification work
  • Be able to use the player-centred design process for gamification
  • Be able to create player experiences that drive business missions
  • Be able to create player missions that enable fun for the player and returns for the business
  • Be able to motivate players to get involved and stay involved with your efforts
  • Be able to develop game mechanics that give players a reason to enjoy your efforts
  • Be able to manage, monitor and measure the impact of gamification work
  • Be able to assess the return on investment of gamification projects
  • Be able to ensure that your gamification projects produce work which is legally compliant and ethically sound
  • Be able to describe specific gamification projects that have been used in enterprise settings so as to help explain the benefits of gamification to corporate sponsors and decision makers

Who Should Enrol?

There are no prerequisites for enrolling for this course, and you do not need a background in gamification design to benefit from this course. However, we would expect the audiences that will get the most from studying gamification are those that are involved in product development, product design, marketing and product implementation.

  • UX, UI and Web Designers – beginners through to professionals
  • UX managers, team leaders and supervisors
  • Product managers and product marketers
  • Product implementation specialists

Working Together

The Interaction Design Foundation provides more than just an online learning experience; we also enable you to connect with others working in your field. This gives you access to a multi-disciplinary global community. Throughout this course and every course that we provide, there are group exercises. You should work on these exercises in the course forum with the course group; it’s an awesome chance not just to grow your skills but also to form an extended professional network. Your gamification design abilities will be enhanced and so will your overall career prospects. You can learn, grow and network with peers from across the planet, peers who may even become your working acquaintances—if not friends—at some point.


Industry-trusted Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Accenture Adobe GE Philips SAP