Course Description

Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, Markets and Markets estimates that $11.1 billion will be spent on gamification efforts by 2020.

Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.

This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.

What you will learn

  • The difference between gamification and game design
  • How to use player-centered design processes for gamification
  • How to create player experiences that drive business missions
  • The management, monitoring, and measurement of the impact of gamification work
  • How to ensure that your gamification projects produce work which is legally compliant and ethically sound
  • Specific gamification projects that have been used in enterprise settings in order to help explain the benefits of gamification to corporate sponsors and decision makers

Who should take this course

This is an intermediate-level course recommended for anyone involved or interested in product design and development:

  • UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement
  • Project managers and marketers keen on understanding how gamification might help a product or service
  • Software engineers interested in rolling out game-like features in their products
  • Entrepreneurs looking to create apps or products that reward customer loyalty
  • Newcomers to design who are considering making a switch to UX, UI, or web design

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

Lessons in this course

Note: Lessons become available at a schedule of one lesson per week. Once a lesson becomes available, it is open for you forever — you can take all the time you want to go through each lesson. There is no time limit to finish a course, and you always have access to your classmates, course material, and your answers.

The estimated time to complete this course is a total of 15 hours 5 mins spread over 10 weeks.

Lesson 0: Welcome and Introduction – Gamification – The Ultimate Guide

Available once you start the course. Estimated time to complete: 42 mins.

Lesson 1: What is Gamification?

Available once you start the course. Estimated time to complete: 1 hour 34 mins.

Lesson 2: What Makes a Game Fun?

Available anytime after Jul 03, 2018. Estimated time to complete: 1 hour 43 mins.

Lesson 3: Player Centered Design

Available anytime after Jul 10, 2018. Estimated time to complete: 1 hour 12 mins.

Lesson 4: It's all About the Player

Available anytime after Jul 17, 2018. Estimated time to complete: 1 hour 35 mins.

Lesson 5: The Mission Possible

Available anytime after Jul 24, 2018. Estimated time to complete: 1 hour 26 mins.

Lesson 6: Motivating Your Players

Available anytime after Jul 31, 2018. Estimated time to complete: 1 hour 14 mins.

Lesson 7: Game Mechanics - Reasons to Play

Available anytime after Aug 07, 2018. Estimated time to complete: 1 hour 36 mins.

Lesson 8: Getting It Right' - Managing, Monitoring and Measuring

Available anytime after Aug 14, 2018. Estimated time to complete: 1 hour 39 mins.

Lesson 9: The Law and Ethics of Gamification

Available anytime after Aug 21, 2018. Estimated time to complete: 1 hour 15 mins.

Lesson 10: Gamification and the Enterprise (Real World Examples)

Available anytime after Aug 28, 2018. Estimated time to complete: 1 hour 8 mins.

Lesson 11: Course Certificate, Final Networking, and Course Wrap-up

Available anytime after Sep 04, 2018.

  • 11.1: Course Evaluation (1 min)

Industry-trusted UX Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Accenture Adobe GE Philips SAP