Course Description

Gamification is becoming a common buzzword in business these days. For example, Gartner predicts that "by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations"

Gamification is the process of using principles of game thinking and game mechanics in website design, application design and enterprise systems to make them more engaging to use and more profitable. Gamification is a growing field, considered by venture capitalists to be one of the most promising technology fields of them all. The lessons in this course are designed to give you a strong understanding of the principles of gamification as well as the ability to put that understanding to use in your current job.

Recommended Background: What You Should Know

There are no pre-requisites for this course; however, to get the most benefit from the program you will be working as a designer, developer or manager involved with website design or application development.

The lessons are presented by Nick Kellingley; an international training consultant with over a decade's experience in enterprise level training. He co-developed this course with Janaki Kumar of SAP who is one of the world's leading authorities in gamification and the co-author of "Gamification at Work" which is also published by IDF.

The lessons consist of theory, practical questions and tests. They are designed to give you a thorough grounding in gamification as it stands today.

How the Lessons are Organized

There are 11 lessons on this course, each of which is broken into several units:

  • Introduction – An introduction to the course and the learning methodology
  • What is Gamification? Showing what gamification is and isn't
  • What Makes a Game Fun? Understanding why people play games and what makes them fun
  • Player Centered Design. Introducing an extension of the user-centered design methodology
  • It's All About the Player. Gamification and how the user (or player) is involved
  • The Mission Possible. Understanding how to design successful gamification missions
  • Motivating Your Players - Keeping players motivated is an essential part of good gamification strategies
  • Game Mechanics. Reasons to Play. Your players need to keep coming back for more and mechanics can help you achieve this
  • Getting It Right. Managing, Monitoring and Measuring. Gamification is an enterprise endeavor and you need to able to demonstrate the ROI of your efforts
  • The Law and The Ethics of Gamification. It's important not to accidentally or deliberately create illegal or unethical gamification exercises
  • Gamification and the Enterprise (Real World Examples). Examples of successful gamification projects and how they work

The Benefits

Gamification is one of the fastest growing fields in application design. The career prospects are limitless and the rewards are high. This course will enable participants to understand the current best practices in gamification.
The lessons are designed to give you the following benefits:

  • A clear understanding of what gamification can achieve
  • A practical method for approaching gamification work in the enterprise
  • Various practical methods for measuring and demonstrating the success of your gamification efforts
  • A method of ensuring your work is ethical and legal

Industry-trusted Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

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