Gamification – Creating Addictive User Experiences

100% booked

How this course will help your career

What you will learn

  • The power of gamification and how it can increase user engagement and fulfilment
  • Why and how gamification is not the same as game design
  • How to create player experiences that drive business missions
  • How to manage, monitor, and measure of the impact of gamification work
  • How to ensure that your gamification projects produce work which is legally compliant and ethically sound
  • Examples of gamification projects in enterprise settings, so that you can better explain the benefits of gamification to corporate sponsors and decision makers

Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, Markets and Markets estimates that $11.1 billion will be spent on gamification efforts by 2020.

Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.

This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.

Gain an industry-trusted UX Course Certificate

You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Centure, Adobe, GE, IBM, Philips and SAP

Who should take this course

This is an intermediate-level course recommended for anyone involved or interested in product design and development:

  • UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement
  • Project managers and marketers keen on understanding how gamification might help a product or service
  • Software engineers interested in rolling out game-like features in their products
  • Entrepreneurs looking to create apps or products that reward customer loyalty
  • Newcomers to design who are considering making a switch to UX, UI, or web design

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.

Lessons in this course

  • Lessons become available at a schedule of one lesson per week.
  • Lessons remain open for you forever and have no deadlines.
  • There is no time limit to finish a course.
  • You have permanent access to your course material, answers, and classmates for the entire duration of your membership.
  • Estimated time to complete: 15 hours 1 min spread over 10 weeks.

Lesson 0: Welcome and Introduction – Gamification – The Ultimate Guide

To be scheduled. Estimated time to complete: 42 mins.

  • 0.1: Welcome and Introduction (3 mins)
  • 0.2: An introduction to IDF courses (14 mins)
  • 0.3: Let our community help you (1 min)
  • 0.4: How to earn your Course Certificate (4 mins)
  • 0.5: Meet your peers online in our discussion forums (6 mins)
  • 0.6: Meet and learn from design professionals in your area (1 min)
  • 0.7: Gain Timeless Knowledge Through IDF Courses (11 mins)
  • 0.8: Mandatory lessons vs. Optional lessons (2 mins)
  • 0.9: A mix between video-based and text-based lesson content (2 mins)

Lesson 1: What is Gamification?

To be scheduled. Estimated time to complete: 1 hour 35 mins.

  • 1.1: Welcome and Introduction to Gamification and the Elements of Making Addictive User Experiences (3 mins)
  • 1.2: A Brief History of Games (13 mins)
  • 1.3: Gamification Defined (17 mins)
  • 1.4: Myth-Busting – Some Home Truths about Games (12 mins)
  • 1.5: Gamification in Your Life Now (13 mins)
  • 1.6: How to Clarify Your Expectations of Gamification Projects (12 mins)
  • 1.7: Learning from Games (17 mins)
  • 1.8: End-of-Unit Discussion (5 mins)
  • 1.9: Congratulations and Recap (2 mins)

Lesson 2: What Makes a Game Fun?

To be scheduled. Estimated time to complete: 1 hour 43 mins.

  • 2.1: Welcome and Introduction (3 mins)
  • 2.2: Defining the traits that make a game fun (17 mins)
  • 2.3: Obstacles and Their Importance in Games (14 mins)
  • 2.4: A Game Explained (an example of a single game and how it meets the rules of fun) (12 mins)
  • 2.5: Emotional Rewards (12 mins)
  • 2.6: Work in Games (12 mins)
  • 2.7: Pride (13 mins)
  • 2.8: Happiness in Gaming (12 mins)
  • 2.9: End-of-Unit Discussion (6 mins)
  • 2.10: Congratulations and Recap (2 mins)

Lesson 3: Player Centered Design

To be scheduled. Estimated time to complete: 1 hour 12 mins.

  • 3.1: Welcome and Introduction (2 mins)
  • 3.2: User-centred Design in a Gamification Context (11 mins)
  • 3.3: Player-Centred Design: Moving Beyond User-Centred Design for Gamification (12 mins)
  • 3.4: Know Your Audience for Gamification (14 mins)
  • 3.5: Evaluation in Gamification: Keeping an Eye on Things (15 mins)
  • 3.6: Enterprise-level Player Centred Design (11 mins)
  • 3.7: End-of-Unit Discussion (5 mins)
  • 3.8: Congratulations and Recap (2 mins)

Lesson 4: It's all About the Player

To be scheduled. Estimated time to complete: 1 hour 35 mins.

  • 4.1: Welcome and Introduction (2 mins)
  • 4.2: Get to Know Your Players for Your Gamification Project (9 mins)
  • 4.3: Understanding the Person in Terms of Gamification Design (10 mins)
  • 4.4: Demographics and the Player Persona in Gamification (14 mins)
  • 4.5: Professional Information and the Player Persona in Gamification (15 mins)
  • 4.6: Work Cultures and Gamification (15 mins)
  • 4.7: Bartle’s Player Types for Gamification (12 mins)
  • 4.8: The Persona Template for Gamification (11 mins)
  • 4.9: End-of-Unit Discussion (5 mins)
  • 4.10: Congratulations and Recap (2 mins)

Lesson 5: The Mission Possible

To be scheduled. Estimated time to complete: 1 hour 23 mins.

  • 5.1: Welcome and Introduction (2 mins)
  • 5.2: The Building Blocks of Great Missions for Gamification (14 mins)
  • 5.3: Analysis for a Gamification Mission (11 mins)
  • 5.4: Business Outcomes and Gamification (11 mins)
  • 5.5: SMART Missions in Gamification (16 mins)
  • 5.6: Tips for Mission Selection in Gamification Projects (11 mins)
  • 5.7: Examples of Great Missions in Real-Life Gamification (11 mins)
  • 5.8: End-of-Unit Discussion (5 mins)
  • 5.9: Congratulations and Recap (2 mins)

Lesson 6: Motivating Your Players

To be scheduled. Estimated time to complete: 1 hour 14 mins.

  • 6.1: Welcome and Introduction (2 mins)
  • 6.2: The Platinum Rule of Gaming for Gamification (12 mins)
  • 6.3: Sources of Player Motivation for Gamification (Intrinsic and Extrinsic) (12 mins)
  • 6.4: Types of Fun and Gamification (14 mins)
  • 6.5: The Fogg Model of Behaviour and Gamification (10 mins)
  • 6.6: Motivational Drivers and Gamification (17 mins)
  • 6.7: End-of-Unit Discussion (5 mins)
  • 6.8: Congratulations and Recap (2 mins)

Lesson 7: Game Mechanics - Reasons to Play

To be scheduled. Estimated time to complete: 1 hour 35 mins.

  • 7.1: Introduction - Game Mechanics: Reasons to Play (2 mins)
  • 7.2: Introducing Game Mechanics for Gamification (10 mins)
  • 7.3: Points, Badges and Leaderboards in Gamification (15 mins)
  • 7.4: Relationships and Gamification (12 mins)
  • 7.5: Epic Challenges and the use of Gamification - A Case Study (4 mins)
  • 7.6: Constraints in Gamification – Urgency and Optimism (10 mins)
  • 7.7: The Journey of Gamification Projects (11 mins)
  • 7.8: The Use of Story and Emotions in Gamification (10 mins)
  • 7.9: The Gamification Game Plan – Economy, Rules and Engagement (13 mins)
  • 7.10: End-of-Unit Discussion (5 mins)
  • 7.11: Congratulations and Recap (2 mins)

Lesson 8: Getting It Right' - Managing, Monitoring and Measuring

To be scheduled. Estimated time to complete: 1 hour 39 mins.

  • 8.1: Welcome and Introduction (2 mins)
  • 8.2: Sustainability in Gamification (11 mins)
  • 8.3: Managing Missions in Gamification Projects (14 mins)
  • 8.4: Monitoring Player Motivation for Gamification (13 mins)
  • 8.5: Measuring the Mechanics in Gamification (12 mins)
  • 8.6: Preparing Gamification for Success in an Enterprise Setting (12 mins)
  • 8.7: Rollout Strategies for Gamification (15 mins)
  • 8.8: Technical Support for Gamification Projects (13 mins)
  • 8.9: End-of-Unit Discussion (5 mins)
  • 8.10: Congratulations and Recap (2 mins)

Lesson 9: The Law and Ethics of Gamification

To be scheduled. Estimated time to complete: 1 hour 15 mins.

  • 9.1: Welcome and Introduction (2 mins)
  • 9.2: Labour Laws and Gamification (11 mins)
  • 9.3: Data Protection Laws and Gamification (12 mins)
  • 9.4: Virtual Currencies and Gamification (15 mins)
  • 9.5: Ethics – Grey Areas of Gamification – Manipulation and Nudging (15 mins)
  • 9.6: Cheats! How to Handle them in Gamification (12 mins)
  • 9.7: End-of-Unit Discussion (6 mins)
  • 9.8: Congratulations and Recap (2 mins)

Lesson 10: Gamification and the Enterprise (Real World Examples)

To be scheduled. Estimated time to complete: 1 hour 8 mins.

  • 10.1: Welcome and Introduction (2 mins)
  • 10.2: Vampire Hunter – A Gamification Case-Study (18 mins)
  • 10.3: SAP Roadwarrior – A Gamification Case Study (10 mins)
  • 10.4: Time Recording – A Gamification Case Study (10 mins)
  • 10.5: SmartGate (A Gamification Case Study) (10 mins)
  • 10.6: Compliance Training – A Gamification Case Study (10 mins)
  • 10.7: End-of-Unit Discussion (5 mins)
  • 10.8: Congratulations and Recap (2 mins)

Lesson 11: Course Certificate, Final Networking, and Course Wrap-up

To be scheduled.

  • 11.1: Course Evaluation (1 min)

How others have benefited

Lily S.Giraud

Lily S.Giraud, United Kingdom

“This course is concise, simple to follow, yet very informative.”

Bharat Bhusan Apat

Bharat Bhusan Apat, India

“The flow of the course was amazing.”

Lily S.Giraud

Lily S.Giraud, United Kingdom

“Some strengths of the course include the practical examples and "The Take Away" sections — they are very easy to follow but detailed.”

How to advance your career with IDF courses

  1. Attend lessons at your own pace

    Each week throughout the course, you get access to a new lesson, but you can move through the lessons at your own pace. This means you can learn before you leave for work, or in between breaks — in as little as 15 minutes per day.

  2. Network online and offline

    Network with your fellow course-takers online, through discussion forums inside lessons. You can also connect with your peers offline via IDF’s Local Groups. Local Groups connect you with other designers around your city who share the same passion in UX design as you.

  3. Advance your career

    Get a verifiable and industry-trusted Course Certificate once you’ve scored at least 70% on a course. Highlight your Course Certificates on your résumé, your LinkedIn profile, or your website to showcase your newly mastered skills.

Start advancing your career now

Become a member to take “Gamification – Creating Addictive User Experiences”. Take any other IDF UX courses at no additional cost. Take a concrete step forward in your career path today.

Frequently asked questions

I missed the enrollment date and now the course is closed. Will I have any opportunity to take the course in the future?

Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is to be able to control the classroom size.

Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.

We’ll re-schedule the course and make it available for sign-up on in only about a week (or perhaps a little bit longer). The actual start date of the course will be a few weeks after sign-ups begin too. We’ve found that this is the best way to maximize flexibility and convenience for everyone, especially you as you put your course program together.

Can I take more than one course at a time?

Yes, you can take all the courses you would like. For example, if there are 30 active courses, you can enroll in all 30 courses at the same time and move from one to the other as you please.

There are no further charges once you’ve paid for your membership.

Please note: If you have a student membership, you can take a maximum of three courses at the same time. As a student, you can thus still take all the courses you would like – free of extra charges – just as long as you finish them (or drop them) so that you don’t have more than three ongoing courses at the same time.

Start Learning

Do I have to be online at an exact time to study?

No. You can set your own study schedule. There are no "live sessions" or "webinars" since our members are from all timezones around the world. We are a truly global community – with members in every single corner of the world.

Thus, once you are enrolled, you can take all the time you want to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).

Will I receive a Course Certificate?

Yes. Every time you complete a course, you get an industry-recognized Course Certificate. There is no limit to how many Course Certificates you can earn during your membership. You will also receive a 3-step guide on how to include your Course Certificate on LinkedIn and in your résumé/CV.

You can see an example of a Course Certificate at the bottom of the Course Catalogue.

I have answered questions in a lesson; when will they be marked/graded?

We do the marking/grading in so-called "sprints," where we sit down and do all the marking/grading in one go. Your answers will be graded approximately one week after you submit your work.

We do this because it is much more efficient than doing one little step every day. It's part of our lean/agile work philosophy, and that approach to efficiency is one of the factors that keeps our membership prices so incredibly low.

We are doing it to save you money and as part of our mission to lower the cost of high-quality design education.

I have updated my name, but my course certificate is not updated — how can I change it?

Please contact us at and our member support will regenerate your certificate with the correct name.

I have started the course/lesson later than the specified date, are my answers still going to be marked?

We will be marking answers for as long as there are active members. Therefore, even if you are the only person taking a lesson at that particular time, your answers will still be marked.

How are courses graded?

Open-ended questions are graded by our experts and course instructors - not by machines.

That's one of the reasons why our Course Certificates are credible and recognized by industry leaders.

I started a course after the official start date; for how long will I have access to the course materials?

Regardless of when you have enrolled on a course, you will have access to the course materials for the entire duration of your membership. So, if you pay for a one-year membership, you will have access for one year, renewing your membership for a second year means you will have access for two years, and so on.

English is not my first language. Is that a problem?

No problem!

  • Our videos have subtitles
  • Our instructors and the IDF staff is from all over the world
  • When your write answers to questions our graders will focus on the answer and not the grammar
  • You can even use Google Translate

New lessons are starting before I have had the chance to complete all aspects of the previous lesson(s); am I going to be locked out of these unfinished lessons?

No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.

All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s). However, we anticipate that there will be a constant flow of participants working through different lessons and courses, so overall you are unlikely to miss out. We will also be running all courses again — so there really is no rush.

Are course certificates awarded on a specific date?

No; you can generate your certificate as soon as you attain at least 70% of the total course points.

When will I receive my Course Certificate?

Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).

There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.

How do I add my Course Certificate to my LinkedIn profile?

Below is a step-by-step guide on how to add your IDF course(s) to your LinkedIn profile:

  1. Log in to your LinkedIn account, then go to your profile.
  2. On the right, in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications.

  3. In the following fields add:
    • Name – Course name
    • Issuing organization – The Interaction Design Foundation
    • Check the field “This credential does not expire”
    • Issue date - Input the date written on your certificate (e.g., May 2019)
    • Credential ID – Your membership ID number (it's written on your certificate)
    • Credential URL: Input the certificate URL provided on your course page

  4. Click on the save button.

Congratulate yourself!
You’ve made a great accomplishment by earning your course certificate, and now the world knows about it!

How do I add the IDF Membership Certificate to my LinkedIn Profile?

Below is a step-by-step guide on how to add your IDF membership certificate to your LinkedIn profile:

  1. Log in to your LinkedIn account, then go to your profile.
  2. On the right, in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications.

  3. In the following fields add:
    • Name – Membership Certificate
    • Issuing organization – The Interaction Design Foundation
    • Check the field “This credential does not expire”
    • Issue date - Input the date when you joined our community (e.g., May 2019)
    • Credential ID – Your membership ID number (it's written on your certificate)
    • Credential URL: Input the certificate URL provided on your profile page
  4. Click on the save button.

It is as simple as that. Now, anyone who visits your profile can see your certificate!

How much will I have to pay for the courses?

As a member, you can take as many courses as you want with no additional costs. This means you only have to pay our membership fee to take an unlimited number of courses. There will be no further charges on top of the membership fee, no matter how many courses you decide to take.

Do you provide mostly beginners' or more advanced courses?

We provide courses for all levels of mastery and accross the full spectrum. If you’re new to design, you can start from our beginner courses and progress all the way up to our advanced ones. If you’re an established designer, on the other hand, you will find some of our lower-level courses provide a good refresher—and the advanced ones, a bit of a challenge.

How long does it take to complete a course?

Once enrolled in a course, you will gain access to a new lesson each week, which you are free to complete without any deadlines and no end date, either.