Do you know if your website or app is being used effectively? Are your users/customers completely satisfied with the experience? What is the key feature that makes them come back? In this course, you will learn methods by which to answer such questions, and with confidence, too—through being able to justify your answers with solid evidence.
Great usability is one of the key factors in keeping your users engaged and satisfied with your website or app. With 86% of time on mobiles being spent within apps1 and 79% of users abandoning websites if the usability is poor2, it is crucial that usability testing is continually undertaken and perceived as a core part of the development process in order to prevent abandonment and dissatisfaction. Hand in hand with that, designers have another vital duty—taking the time to step back so as to place the user back at the center of the development process and evaluate any underlying assumptions. Designers sometimes find spotting such things from within their product bubble hard; therefore, they need to conduct usability testing so as to ensure users aren’t left behind.
This course is built on evidence-based approaches, as well as solid evidence, distilled from decades of research and practice. The course is taught by the CEO of ExperienceDynamics.com, Frank Spillers, who is a distinguished speaker, author, and internationally respected Senior Usability practitioner.
What you will learn
- How to conduct usability testing effectively
- How to configure a usability test and set test goals
- How to build a usability test plan using best practices
- How to pull off a usability test smoothly and effectively
- How to report on your usability test observations
Who should take this course
This is an intermediate-level course suitable for anyone involved or interested in designing websites, apps, or physical products:
- UX, UI, and web designers interested in incorporating usability testing into their workflows
- Product and industrial designers who want to create products that satisfy users’ needs and that will be used frequently
- Project managers keen on making sure the product development process is user-centered and focused on usability
- Entrepreneurs who want to create products that are usable by eliminating unfounded assumptions about users
- Newcomers to design who are considering making a switch to UX design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and work with a global team of designers
When you take part in this course, you will join a global multidisciplinary team working on the course and the exercises at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet.
1 Simon Khalaf, Flurry Analytics Blog, 2014
2 Google Mobile Survey, 2012
Industry-trusted Course Certificate
You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.
Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.
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