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Yi-Jen Yeh

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Publications by Yi-Jen Yeh (bibliography)

2011

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You, Tun-Hao, Wu, Yi-Jui and Yeh, Yi-Jen (2011): TOPS: television object promoting system. In: Proceedings of the 2011 ACM Symposium on User Interface Software and Technology 2011. pp. 55-56.

“In this short paper, we propose the Television Object Promoting system (TOPS), a What You See Is What You Get (WYSIWYG) user interface and user experience designed for users to interact with objects in TV programs. Using TOPS while watching TV, consumers can acquire information about objects appearing in TV programs, such as merchandise, people, and scenic spots. Moreover, consumers can purchase merchandise directly, or can obtain services or items related to those objects. Besides, vendors are able to provide detail and selling information about the objects. The Television Object Promoting system (TOPS) offers not only convenience to consumers, but also new marketing methods to vendors. The paper also discusses the features, design, and implementation of TOPS.”

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