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Milena M. Head

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Publications by Milena M. Head (bibliography)

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2007
 
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Hassanein, Khaled, Head, Milena M. and Ju, Chunhua (2007): The Impact of Social Presence on the Experiences of Online Shoppers - A Cross-Cultural Study. In: Cardoso, Jorge, Cordeiro, Jos and Filipe, Joaquim (eds.) ICEIS 2007 - Proceedings of the Ninth International Conference on Enterprise Information Systems Volume HCI June 12-16, 2007, Funchal, Portugal. pp. 11-18.

2006
 
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Cyr, Dianne, Head, Milena M. and Ivanov, Alex (2006): Design aesthetics leading to m-loyalty in mobile commerce. In Information & Management, 43 (8) pp. 950-963.

Researchers have previously examined the technology acceptance model (TAM) in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not been examined within the mobile domain. Our research filled these gaps, and discovered that visual design aesthetics did significantly impact perceived usefulness, ease of use, and enjoyment, all of which ultimately influenced users' loyalty intentions towards a mobile service.

© All rights reserved Cyr et al. and/or Elsevier Science Publishers

 Cited in the following chapters:

Visual Aesthetics: [/encyclopedia/visual_aesthetics.html]

Emotion and website design: [/encyclopedia/emotion_and_website_design.html]


 
2004
 
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Head, Milena M. (2004): Trust through Humanized Design. In: Evers, Vanessa, Galdo, Elisa del, Cyr, Dianne and Bonanni, Carole (eds.) Designing for Global Markets 6 - IWIPS 2004 - Sixth International Workshop on Internationalisation of Products and Systems 8-10 July, 2004, Vancouver, BC, Canada. p. 5.

 
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Changes to this page (author)

13 Oct 2011: Modified
25 Aug 2009: Modified
01 Jun 2009: Added

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Upcoming Courses

go to course
User-Centred Design - Module 3
73% booked. Starts in 22 days
 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

 
 
The Social Design of Technical Systems: Building technologies for communities. 2nd Edition
by Brian Whitworth and Adnan Ahmad
start reading
 
 
 
 
Gamification at Work: Designing Engaging Business Software
by Janaki Mythily Kumar and Mario Herger
start reading
 
 
 
 
The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad
start reading
 
 
 
 
The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam
start reading