Jul 29

There is an old English folk saying that goes, "If you can't stand the heat, get out of the kitchen." I have a different approach: Do something about the heat. The folk saying would have us accept the poor designs of the world. Why? After all, if people were responsible for the "heat" in the first place, then people should be able to do something about it. Is the kitchen too hot? Redesign it.

-- Don Norman

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!

 
 

Matthew Casey

Add description
Add publication

Publications by Matthew Casey (bibliography)

 what's this?
2009
 
Edit | Del

Alsudani, Farah and Casey, Matthew (2009): The effect of aesthetics on web credibility. In: Proceedings of the HCI09 Conference on People and Computers XXIII 2009. pp. 512-519.

Credibility influences a user's interest in a web site. Once users perceive the credibility of a web site they will be more likely to use it. A combination of factors affects such credibility -- such as the provider, content, aesthetics, accessibility and solution of technical problems. The aesthetics of a web site can affect a user's first impressions of credibility. Experiments have shown that users can judge a web site's credibility in as little as 3.42 seconds merely on the basis of its aesthetic appeal. But what are the aesthetic factors that influence immediate judgment on web credibility? A study was conducted to ascertain these factors; first a framework of factors was suggested to develop a method focusing on the users' actual perceptions in judging credibility based on aesthetics. This was done with 30 subjects viewing 13 pairs of images of recruitment agency web sites. 'Unity' in design with its elements of balance, harmony, contrast and dominance was found to be an effective aesthetic factor resulting in immediate judgments on web credibility. These factors were presented for beginner web designers in online tutorials. This work is a result of MSc project.

© All rights reserved Alsudani and Casey and/or their publisher

 
Add publication
Show list on your website
 

Join our community and advance:

Your
Skills

Your
Network

Your
Career

 
 
 
 

Changes to this page (author)

03 Nov 2010: Added

Page Information

Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/matthew_casey.html
Jul 29

There is an old English folk saying that goes, "If you can't stand the heat, get out of the kitchen." I have a different approach: Do something about the heat. The folk saying would have us accept the poor designs of the world. Why? After all, if people were responsible for the "heat" in the first place, then people should be able to do something about it. Is the kitchen too hot? Redesign it.

-- Don Norman

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!