Publication statistics

Pub. period:1987-2012
Pub. count:19
Number of co-authors:27



Co-authors

Number of publications with 3 favourite co-authors:

Andris Freivalds:4
R. Darin Ellis:3
Jonathan I. Helfman:2

 

 

Productive colleagues

Joseph H. Goldberg's 3 most productive colleagues in number of publications:

Dario D. Salvucci:23
Andris Freivalds:22
R. Darin Ellis:15
 
 
 
Jun 19

... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested.

-- Steve Krug, Don't Make Me Think, p. 136

 
 

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Joseph H. Goldberg

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Publications by Joseph H. Goldberg (bibliography)

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2012
 
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Goldberg, Joseph H. (2012): Relating Perceived Web Page Complexity to Emotional Valence and Eye Movement Metrics. In: Proceedings of the Human Factors and Ergonomics Society 2012 Annual Meeting 2012. pp. 501-505.

Initial impression of visual complexity has major significance for both consumer and enterprise web page designs. Research is still needed, however, before complexity assessment methods can become part of the usability tool arsenal. In this regard, a study was conducted to compare subjective ratings, eye tracking, JPEG-compressed file size, and emotional valence measures. Professional enterprise users conducted search tasks, then judged the complexity of web pages. Multivariate factor analysis was followed by ordinal logistic regressions on subjective ratings. Subjective ratings of page complexity were driven in part by self-perception of search difficulty, and in part by page density. Fixation durations increased and search area decreased with lower complexity ratings. Aggregated emotional valence, from facial analysis, also increased with higher ratings of page clarity. Overall, both pre-attentive eye tracking and emotional valence measures were related to conscious subjective judgments of complexity. Further research is recommended to be able to ascribe complexity-inducing features to measurable qualities.

© All rights reserved Goldberg and/or Human Factors and Ergonomics Society

2010
 
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Goldberg, Joseph H. and Helfman, Jonathan I. (2010): Identifying Aggregate Scanning Strategies to Improve Usability Evaluations. In: Proceedings of the Human Factors and Ergonomics Society 54th Annual Meeting 2010. pp. 590-594.

Automated analysis methods are needed to convert eye tracking data into meaningful descriptions of high-level scanning strategies that can help usability professionals understand how designs are viewed. Prior techniques for analyzing eye tracking sequences, or scanpaths, are limited in their ability to find aggregated visual search strategies for a group of observers. We describe a pattern analysis tool that finds clusters of sequentially matching patterns among multiple scanpaths. Scanning strategies are clustered hierarchically, then represented as aggregate scanpaths. The tool can also match scanpaths against a hypothetical scanning strategy, input by mouse gesture. Use of the pattern analysis tool was demonstrated using a 114-participant eye tracking dataset in which several aggregate scanning strategies were identified. Matching against a hypothetical, counter-clockwise scanning strategy was also included in the demonstration. The analysis tool provides a valuable resource for aggregating or grouping scanning strategies, a vital step toward generalizing eye tracking results to guide design recommendations for improving usability.

© All rights reserved Goldberg and Helfman and/or HFES

2008
 
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Goldberg, Joseph H., Helfman, Jonathan I. and Martin, Lynne (2008): Information distance and orientation in liquid layout. In: Proceedings of ACM CHI 2008 Conference on Human Factors in Computing Systems April 5-10, 2008. pp. 1153-1156.

Liquid layout of web browser elements enables enterprise applications to adapt to larger windows on larger displays, but guidelines are needed to define layout rules for widescreen page content. The present study considers the impact of relative portlet distance and orientation in enterprise-type tasks. Eighteen analysts completed tasks in which critical information was located in two portlets separated by defined distances and orientations. Analysis of completion times, assists, errors, and subjective scales revealed a significant advantage for wider, horizontal information layouts over narrower, vertical layouts. The difference persisted, even when accounting for the influence of vertical scrolling. Horizontal layout in these dashboard-style tasks had a 5%-25% time savings over vertical layout, as separation distances increased to 2000 pixels. Differences in horizontal and vertical eye movement accuracy and velocity could account for these results. Widescreen design guidelines should include a preference for horizontal layout as horizontal screen distances increase.

© All rights reserved Goldberg et al. and/or ACM Press

2002
 
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Goldberg, Joseph H., Stimson, Mark J., Lewenstein, Marion, Scott, Neil and Wichansky, Anna M. (2002): Eye tracking in web search tasks: design implications. In: Duchowski, Andrew T., Vertegaal, Roel and Senders, John W. (eds.) ETRA 2002 - Proceedings of the Eye Tracking Research and Application Symposium March 25-27, 2002, New Orleans, Louisiana, USA. pp. 51-58.

2000
 
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Salvucci, Dario D. and Goldberg, Joseph H. (2000): Identifying fixations and saccades in eye-tracking protocols. In: Duchowski, Andrew T. (ed.) ETRA 2000 - Proceedings of the Eye Tracking Research and Application Symposium November 6-8, 2000, Palm Beach Gardens, Florida, USA. pp. 71-78.

1995
 
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Shapiro, Ronald G., Brown, Megan L., Fogleman, Maxwell, Goldberg, Joseph H., Granda, Richard E., Hale, Joseph P. and Sanders, Elizabeth B.-N. (1995): Preparing for the Human Factors/Ergonomics Job Market. In: Proceedings of the Human Factors and Ergonomics Society 39th Annual Meeting 1995. pp. 379-383.

The panel is designed to help an individual decide on a specialization in human factors/ergonomics and to prepare to enter the human factors job market. Panelists were selected to represent a cross-section of the field, and are from the following sectors: the electronics industry (Megan Brown), loss prevention research (Max Fogleman), academia (Joe Goldberg), the computer industry (Dick Granda), the government (Joe Hale), and consulting (Liz Sanders).

© All rights reserved Shapiro et al. and/or Human Factors Society

 
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Ellis, R. Darin and Goldberg, Joseph H. (1995): Training Older Workers in Industry. In: Proceedings of the Human Factors and Ergonomics Society 39th Annual Meeting 1995. pp. 1289-1293.

The work force of the near future will contain both a larger number and percentage of workers over the age of 55. Many of these older workers will re-enter the full-time work force in new areas or will transition into pools of contingent workers. Recent changes in labor law will also help keep older workers in the work place longer. The combination of these factors creates a situation where understanding the training and retraining needs of older workers is critical for continued productivity improvements. This paper summarizes the general state of current knowledge on training older workers, focusing on visual inspection and computer system usage. Generalizable aspects of training programs which have been successful are then considered, followed by identification of the areas in which research is most lacking.

© All rights reserved Ellis and Goldberg and/or Human Factors Society

1994
 
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Shapiro, Ronald G., Beith, Barry, Goldberg, Joseph H., Hale, Joe and (, John F. (1994): I'm Graduating, Now What? A Comparison of Work in Academics, Consulting, Government, Industrial Research, and Industrial Development. In: Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting 1994. pp. 394-398.

The purpose of this panel is to familiarize students and faculty members with what Human Factors Professionals do in a variety of settings including academics (Joe Goldberg), consulting (Barry Beith), government (Joe Hale), industrial research (Jeff Kelley), and industrial development (Ron Shapiro). This panel compares some of the advantages and disadvantages of various career options to help student determine where they best fit, and to help them prepare for interviews. This panel focuses upon addressing basic questions to familiarize students with a variety of working environments: academics, consulting, government, industrial research, and industrial development. There are seven key questions that each of the panelists addresses: * What are typical job responsibilities? * What are the rewards? * What are the frustrations? * What skills does one need? * How do you make contact with people? * What is an interview like? * What contributes to success/failure?

© All rights reserved Shapiro et al. and/or Human Factors Society

 
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Freivalds, Andris and Goldberg, Joseph H. (1994): Integrated Job Design in the Introductory Human Factors Course. In: Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting 1994. pp. 409-411.

Two different workstations are being utilized in the introductory human factors course: a workstation appropriate for typical blue-collar assembly work and a workstation appropriate for white-collar computer driven work. The white-collar workstation simulates a modern computer driven office job, with different factors influencing its productivity, such as speed, accuracy, noise, illumination, etc. The blue-collar workstation is centered around a typical carburetor assembly process found in the U.S. automotive industry. This is especially appropriate because of the large number of fairly intricate parts, the highly repetitive and rapid assembly process, and the need for power driven tools. These also happen to be the prime factors that are thought to increase the incidence of cumulative trauma disorders in U.S. industry. The students examine various tool parameters and are able to adjust the support of the tool with tool balancers, cut the detrimental impact of power tools on the hand, using the reaction torque bars and implement novel approaches, such as arm rests or arm slings as used in Sweden. Such an approach allows for the integration of traditional industrial engineering concepts with more modern human factors theory, for the 'solving' of open-ended problems and provides students with real-world applications.

© All rights reserved Freivalds and Goldberg and/or Human Factors Society

1993
 
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Freivalds, Andris and Goldberg, Joseph H. (1993): Integration of Human Factors, Job Design, and Writing into One Course. In: Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting 1993. pp. 464-467.

There are pressing needs to enhance the quality of undergraduate engineering instruction, including human factors engineering. Specific curricular and philosophical issues include: 1) integration of work measurement and human factors topics, 2) applications driven laboratories, 3) open-ended design problems, and 4) reinforcement of technical writing skills. In summary, the end goals of this laboratory development are innovative job design and evaluation workstations, which can provide students with real-world, open-ended problems. Two different types of workstations have been implemented: a workstation appropriate for typical blue-collar assembly work and a workstation appropriate for white-collar computer driven work. The white-collar workstation simulates a modern, computer-driven office job, with such factors as speed, accuracy, noise, illumination, etc. influencing productivity. The blue-collar workstation is centered on a typical carburetor assembly found in the automotive industry. The large number of fairly intricate parts, the highly repetitive and rapid assembly process, and the need for power driven tools all are thought to be contributing factors to the high incidence of cumulative trauma disorders in U.S. industry.

© All rights reserved Freivalds and Goldberg and/or Human Factors Society

 
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Goldberg, Joseph H. and Schryver, Jack C. (1993): Eye-Gaze Control of the Computer Interface: Discrimination of Zoom Intent. In: Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting 1993. pp. 1370-1374.

An analysis methodology and associated experiment were developed to assess whether definable and repeatable signatures of eye-gaze characteristics are evident, preceding a decision to zoom-in, zoom-out, or not to zoom at a computer interface. This user intent discrimination procedure can have broad application in disability aids and telerobotic control. Eye-gaze was collected from 10 subjects in a controlled experiment, requiring zoom decisions. The eye-gaze data were clustered, then fed into a multiple discriminant analysis (MDA) for optimal definition of heuristics separating the zoom-in, zoom-out, and no-zoom conditions. Confusion matrix analyses showed that a number of variable combinations classified at a statistically significant level, but practical significance was more difficult to establish. Composite contour plots demonstrated the regions in parameter space consistently assigned by the MDA to unique zoom conditions. Peak classification occurred at about 1200-1600 msec. Improvements in the methodology to achieve practical real-time zoom control are considered.

© All rights reserved Goldberg and Schryver and/or Human Factors Society

1992
 
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Freivalds, Andris and Goldberg, Joseph H. (1992): Integrated Workstations for the Instruction of Job Design and Evaluation. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 553-555.

There are pressing needs to enhance the quality of undergraduate engineering instruction, including human factors engineering. Specific curricular and philosophical issues include: 1) Integration of Work Measurement and Human Factors, 2) Applications driven laboratories, 3) Open-ended problems, 4) Compartmentalization of knowledge, 5) White-collar work. In summary, the end goals of this laboratory development are innovative job design and evaluation workstations, which can provide students with real-world, open-ended problems. Two different workstations are proposed: a workstation appropriate for typical blue-collar assembly work and a workstation appropriate for white-collar computer driven work. The white-collar workstation will simulate modern-computer driven office jobs, and the common factors influencing their productivity, such as speed, accuracy, noise, illumination, etc. The blue-collar workstation would be centered around a typical assembly process found in the U.S. automotive industry. Specifically, carburetor assembly will be utilized because of the large number of fairly intricate parts, the highly repetitive and rapid assembly process, and the need for power driven tools. These also happen to be the prime factors that are thought to increase the incidence of cumulative trauma disorders in U.S. industry. The students will examine tool parameters, and be able to adjust the support of the tool with tool balancers, cut the detrimental impact of power tools on the hand, using the reaction torque bars and implement novel approaches, such as arm rests or arm slings as used in Sweden.

© All rights reserved Freivalds and Goldberg and/or Human Factors Society

 
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Ellis, R. Darin and Goldberg, Joseph H. (1992): Introductory Human Factors Engineering Courses: What is Currently Taught. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 556-560.

Course syllabi were requested from 43 U.S. undergraduate engineering programs to assess the structure and content of introductory Human Factors Engineering courses. Such information is valuable for new faculty and those who want to redesign their courses. Educators in industry also must constantly evaluate their courses to ensure their material is current. Syllabi were received from 27 of the programs. Factors considered were textbooks, credits, ABET credit categories, grading, and TA usage. Course topics were analyzed by frequency of appearance across the courses. The most popular topics were vision and hearing-related, displays, anthropometry, and workspace evaluation and design. Less popular topics, included liability, technical writing, shiftwork, and occupational stress.

© All rights reserved Ellis and Goldberg and/or Human Factors Society

 
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Goldberg, Joseph H., Champney, Paul C., Karn, Keith S., Riley, Michael W. and Peacock, Brian (1992): First Course in Human Factors Engineering: What Should be Taught?. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. pp. 561-562.

Industry and academia often have differing desires in the introductory Human Factors education of engineering students. Industry seeks solutions to current problems, whereas academia can communicate state-of-the-art concepts without immediate application. This panel session united members of academia and industry for discussion of what topics and structure should underlie a one-semester, introductory, survey course in Human Factors Engineering. Each panel member expressed his opinion of what should be in such a course, followed by discussion aimed at achieving consensus of opinions.

© All rights reserved Goldberg et al. and/or Human Factors Society

1991
 
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Goldberg, Joseph H. and Ellis, R. Darin (1991): Human Factors Evaluation for High Volume Visual Inspection. In: Proceedings of the Human Factors Society 35th Annual Meeting 1991. pp. 776-780.

1989
 
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Goldberg, Joseph H. and Latorella, Kara A. (1989): An Integrated Visual Search and Memory Retrieval Model of Inspection. In: Proceedings of the Human Factors Society 33rd Annual Meeting 1989. pp. 1491-1495.

A joint visual search and memory retrieval model of visual inspection is described here to allow improved prediction of inspection time and accuracy. The model includes search between and within regions of a part, and describes decision making as a series of comparisons between a potential defect and a series of probabilistically-ordered attributes. Inspection errors are expected when low probability attributes are not reliably checked, or when poorly organized.

© All rights reserved Goldberg and Latorella and/or Human Factors Society

1988
 
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Freivalds, Andris and Goldberg, Joseph H. (1988): Instructional Use of Personal Computers in Human Factors Labs. In: Proceedings of the Human Factors Society 32nd Annual Meeting 1988. pp. 468-472.

With the ubiquitousness of personal computers (PCs), it is only natural that they should be utilized in human factors laboratories not only for research data collection but also as an educational tool. With large engineering classes, most labs cannot afford to have multiple meters and instruments to service several identical laboratory stations simultaneously. Instead, it is extremely helpful to have several PCs with programs depicting basic human factors principles running simultaneously with the other stations. Thus, the PC programs are not intended to eliminate hands-on experimentation, but to help alleviate loading problems and provide useful educational principles.

© All rights reserved Freivalds and Goldberg and/or Human Factors Society

1987
 
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Jung, Eui S. and Goldberg, Joseph H. (1987): Effects of Task Loading and Time on Recognition Memory Performance. In: Proceedings of the Human Factors Society 31st Annual Meeting 1987. pp. 373-377.

Employee testing and evaluation often requires a sensitive measure of memory capability. Recognition memory is tested by those tasks which require the determination of the identity of previously presented information. In order to obtain an accurate estimate of one's discriminability in recognition memory, the decrement in sensitivity has to be distinguished from a mere criterion shift or response bias. Previous researchers found that vigilance decrements result from a decrease in perceptual sensitivity when signal discrimination loads memory and signal event rate is high. In the present study, discriminability over time was combined with various memory loads in a recognition memory experiment. Eight subjects were tested in two fifty-minute sessions, using 360 three-digit random numbers. A one-way ANOVA showed that the lag factor was significant for two parametric sensitivity measures. When the lag increased by five or more intervening numbers, a significant decrement in sensitivity was found. Below this level of memory load, no decrements in sensitivity were found.

© All rights reserved Jung and Goldberg and/or Human Factors Society

 
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Goldberg, Joseph H., Micalizzi, John and O'Rourke, Sean A. (1987): The Effects of Magnification and Allowed Viewing Time on the Inspection of Printed Circuit Boards. In: Proceedings of the Human Factors Society 31st Annual Meeting 1987. pp. 1014-1018.

Industrial inspectors are becoming more dependant on the stereoscopic microscope for detecting microminiature defects in electronic components. The present study investigated the effect of magnification on the detection of scratch defects in the etching of printed circuit boards. Ten subjects were tested under 3 levels of magnification (10x, 16x and 30x) with the time for each view adjusted so that the total viewing time remained constant. Results showed a significant increase in inspector sensitivity (d') at the 30x magnification level. Inspector sensitivity in the 10x and 16x conditions was not significantly different. These results suggest that improvements in inspector performance through magnification are possible without increasing inspection time.

© All rights reserved Goldberg et al. and/or Human Factors Society

 
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Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/joseph_h__goldberg.html

Publication statistics

Pub. period:1987-2012
Pub. count:19
Number of co-authors:27



Co-authors

Number of publications with 3 favourite co-authors:

Andris Freivalds:4
R. Darin Ellis:3
Jonathan I. Helfman:2

 

 

Productive colleagues

Joseph H. Goldberg's 3 most productive colleagues in number of publications:

Dario D. Salvucci:23
Andris Freivalds:22
R. Darin Ellis:15
 
 
 
Jun 19

... there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need--carefully thought out, well executed, and tested.

-- Steve Krug, Don't Make Me Think, p. 136

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Latest books

The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad

 
Start reading

The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!