Donald A. Norman

Has also published under the name of:
"Don Norman" and "D. A. Norman"

Personal Homepage:
http://www.jnd.org/

Current place of employment:
Nielsen NormanGroup

Don Norman is the author of numerous books including "Emotional Design," and more recently, "Living with Complexity." He is co-founder of the Nielsen Norman group, a professor at KAIST (in Korea), and IDEO fellow, and a design theorist, studying the fundamentals of modern design.

Donald A. Norman has a Bachelor of Science in Electrical Engineering from MIT and a Doctor of Philosophy in Psychology from the University of Pennsylvania. He also holds a honorary degree from the University of Padua, Italy. He has been a professor of Computer Science (at Northwestern University), Psychology and Cognitive Science (at University of California, San Diego). He has also worked for Apple Computer at Apple's Advanced Technology Group and for Hewlett-Packard. He now collaborates with Jakob Nielsen and Bruce "Tog" Tognazzini in the Nielsen Norman Group

Recently Norman received the the 2006 recipient of the Benjamin Franklin Medal in Computer and Cognitive Science.

Publications by Donald A. Norman (bibliography)

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Norman, Donald A. (2013). Video: Don Norman: The three ways that good design makes you happy. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/don_norman_the_three_ways_that_good_design_makes.html

Norman, Donald A. (2012). Commentary on 'Disruptive Innovation' by Clayton M. Christensen

Norman, Donald A. (2011). Commentary on 'User Experience and Experience Design' by Marc Hassenzahl

Norman, Donald A. (2011). Video: Affordances. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/affordances.html

Norman, Donald A. (2011). Video: The Action Cycle Explained. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/action_cycle_explained.html

Norman, Donald A. (2011). Video: Carelmans Teapot. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/carelmans_teapot.html

Norman, Donald A. (2011). Video: Communicating Action Possibilities. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/communicating_action_possibilities.html

Norman, Donald A. (2011). Video: Conceptual Models. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/conceptual_models.html

Norman, Donald A. (2011). Video: Conceptual Models of Fle Systems. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/conceptual_models_of_file_systems.html

Norman, Donald A. (2011). Video: Design for the Disabled. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/design_for_the_disabled.html

Norman, Donald A. (2011). Video: Privacy and Offline Life. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/privacy_and_offline_life.html

Norman, Donald A. (2011). Video: Learnability and Design. Retrieved 18 May 2013 from http://www.interaction-design.org/tv/learnability_and_design.html

Norman, Donald A. (2011). Commentary on 'Philosophy of Interaction' by Dag Svanaes

Norman, Donald A. (2010): The transmedia design challenge: technology that is pleasurable and satisfying. In Interactions, 17 (1) pp. 12-15.

Norman, Donald A. (2010): Technology first, needs last: the research-product gulf. In Interactions, 17 (2) pp. 38-42.

Norman, Donald A. (2010): Natural user interfaces are not natural. In Interactions, 17 (3) pp. 6-10.

Norman, Donald A. (2010): The research-practice gap: the need for translational developers. In Interactions, 17 (4) pp. 9-12.

Norman, Donald A. and Nielsen, Jakob (2010): Gestural interfaces: a step backward in usability. In Interactions, 17 (5) pp. 46-49.

Norman, Donald A. (2010): Living with Complexity. The MIT Press

Norman, Donald A. (2009): People are from earth, machines are from outer space. In Interactions, 16 (1) pp. 39-41.

Norman, Donald A. (2009): Memory is more important than actuality. In Interactions, 16 (2) pp. 24-26.

Norman, Donald A. (2009): Compliance and tolerance. In Interactions, 16 (3) pp. 61-65.

Norman, Donald A. (2009): Designing the infrastructure. In Interactions, 16 (4) pp. 66-69.

Norman, Donald A. (2009): Systems thinking: a product is more than the product. In Interactions, 16 (5) pp. 52-54.

Norman, Donald A. (2009): When security gets in the way. In Interactions, 16 (6) pp. 60-63.

Norman, Donald A. (2008): Filling much-needed holes. In Interactions, 15 (1) pp. 70-71.

Norman, Donald A. (2008): A fetish for numbers. In Interactions, 15 (2) pp. 14-15.

Norman, Donald A. (2008): Waiting: a necessary part of life. In Interactions, 15 (3) pp. 36-37.

Norman, Donald A. (2008): Workarounds and hacks: the leading edge of innovation. In Interactions, 15 (4) pp. 47-48.

Norman, Donald A. (2008): Simplicity is not the answer. In Interactions, 15 (5) pp. 45-46.

Norman, Donald A. (2008): Signifiers, not affordances. In Interactions, 15 (6) pp. 18-19.

Norman, Donald A. (2007): A Review of: "Handbook of Human Factors and Ergonomics" by Salvendy, G.. In International Journal of Human-Computer Interaction, 23 (1) pp. 189-190.

Norman, Donald A. (2007): Three challenges for design. In Interactions, 14 (1) pp. 46-47.

Norman, Donald A. (2007): Simplicity is highly overrated. In Interactions, 14 (2) pp. 40-41.

Norman, Donald A. (2007): The next UI breakthrough: command lines. In Interactions, 14 (3) pp. 44-45.

Norman, Donald A. (2007): The next UI breakthrough, part 2: physicality. In Interactions, 14 (4) pp. 46-47.

Norman, Donald A. (2007): There's an automobile in HCI's future: an update. In Interactions, 14 (6) pp. 50-51.

Norman, Donald A. (2007): Gavriel Salvendy (Ed.): Handbook of human factors and ergonomics (3rd edn.). In Universal Access in the Information Society, 5 (4) p. 421.

Norman, Donald A. (2007): The Design of Future Things. Basic Books

Norman, Donald A. (2006): Interaction design is still an art form.: ergonomics is real engineering. In Interactions, 13 (1) pp. 45-60.

Norman, Donald A. (2006): Trapped in a Lufthansa airline seat. In Interactions, 13 (2) pp. 41-ff.

Norman, Donald A. (2006): Emotionally centered design. In Interactions, 13 (3) pp. 53-ff.

Norman, Donald A. (2006): Why doing user observations first is wrong. In Interactions, 13 (4) pp. 50-ff.

Norman, Donald A. (2006): Words matter. talk about people: not customers, not consumers, not users. In Interactions, 13 (5) pp. 49-63.

Norman, Donald A. (2006): Logic versus usage: the case for activity-centered design. In Interactions, 13 (6) pp. 45-ff.

Norman, Donald A. (2005): Robots in the home: what might they do?. In Interactions, 12 (2) p. 65.

Norman, Donald A. (2005): Whose profession is this?: everybody's, nobody's. In Interactions, 12 (3) p. 51.

Norman, Donald A. (2005): Human-centered design considered harmful. In Interactions, 12 (4) pp. 14-19.

Norman, Donald A. (2005): Do companies fail because their technology is unusable?. In Interactions, 12 (4) p. 69.

Norman, Donald A. (2005): To school or not to school?. In Interactions, 12 (5) p. 51.

Norman, Donald A. (2005): There's an automobile in HCI's future. In Interactions, 12 (6) pp. 45-ff.

Ortony, Andrew, Norman, Donald A. and Revelle, William (2005): The role of affect and proto-affect in effective functioning. In: Fellous, Jean-Marc and Arbib, Michael A. (eds.). "Who Needs Emotions?: The Brain Meets the Robot (Series in Affective Science)". Oxford University Press

Norman, Donald A. (2004): Emotional Design: Why We Love (Or Hate) Everyday Things. Basic Books

Norman, Donald A. (2004): Emotional design : why we love (or hate) everyday things. Basic Books

Norman, Donald A. (2004): Introduction to This Special Section on Beauty, Goodness, and Usability. In Human-Computer Interaction, 19 (4) pp. 311-318.

Norman, Donald A. (2004). Design as communication. Retrieved 19 March 2012 from JND.org: http://jnd.org/dn.mss/design_as_communication.html

Norman, Donald A. (2004). Ad–Hoc personas & Empathic Focus. Retrieved 1 January 2004 from JND.org: http://www.jnd.org/dn.mss/personas/empath.html

Norman, Donald A. (2002): Emotion & design: attractive things work better. In Interactions, 9 (4) pp. 36-42.

Norman, Donald A. (2002): Complexity versus difficulty: where should the intelligence be?. In: Gil, Yolanda and Leake, David (eds.) International Conference on Intelligent User Interfaces 2002 January 13-16, 2002, San Francisco, California, USA. p. 4.

Norman, Donald A. (2002): Home Theater: Not Ready for Prime Time. In IEEE Computer, 35 (6) pp. 100-102.

Norman, Donald A. (2002): Beyond the computer industry. In Communications of the ACM, 45 (7) p. 120.

Norman, Donald A. (2001): Cyborgs. In Communications of the ACM, 44 (3) pp. 36-37.

Norman, Donald A. (1999): Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex and Information Appliances Are the Solution. London, MIT Press

Norman, Donald A. (1999): Affordances, Conventions, and Design. In Interactions, 6 (3) pp. 38-41.

Norman, Donald A. (1998): The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex and Information Appliances Are the Solution. MIT Press

Norman, Donald A. and Spohrer, James C. (1996): Learner-Centered Education (Introduction to the Special Section). In Communications of the ACM, 39 (4) pp. 24-27.

Zhang, Jiajie and Norman, Donald A. (1994): Representations in Distributed Cognitive Tasks. In Cognitive Science, 18 pp. 87-122.

Norman, Donald A. (1994): Trends in the Computer Industry: Life-Long Subscriptions, Magical Cures, and Profits Along the Information Highway. In: Szekely, Pedro (ed.) Proceedings of the 7th annual ACM symposium on User interface software and technology November 02 - 04, 1994, Marina del Rey, California, United States. p. 193.

Zhang, Jiajie and Norman, Donald A. (1994): Representations in Distributed Cognitive Tasks. In Cognitive Science, 18 (1) pp. 87-122.

Norman, Donald A. (1994): How Might People Interact with Agents. In Communications of the ACM, 37 (7) pp. 68-71.

Norman, Donald A. (1993): Things That Make Us Smart: Defending Human Attributes in the Age of the Machine. Reading, Massachusetts, Perseus

Norman, Donald A. (1993): Cognition in the Head and in the World: An Introduction to the Special Issue on Situated Action. In Cognitive Science, 17 (1) pp. 1-6.

Norman, Donald A. (1992): Turn Signals Are the Facial Expressions of Automobiles. Reading, Massachusetts, Addison-Wesley Publishing

Marcus, Aaron, Norman, Donald A., Rucker, Rudy, Sterling, Bruce and Vinge, Vernor (1992): Sci-Fi at CHI: Cyberpunk Novelists Predict Future User Interfaces. In: Bauersfeld, Penny, Bennett, John and Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 435-437.

Norman, Donald A. (1992): Where Human Factors Fails: Ergonomics versus the World of Design and Manufacture. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. .

Norman, Donald A. (1991): Cognitive artifacts. In: Carroll, John M. (ed.). "Designing Interaction: Psychology at the Human-Computer Interface". Cambridge, UK: Cambridge University Presspp. 17-38

Norman, Donald A. (1991): Collaborative Computing: Collaboration First, Computing Second. In Communications of the ACM, 34 (12) pp. 88-90.

Norman, Donald A. (1990): The Design of Everyday Things. New York, Doubleday

Norman, Donald A. (1988): The Design of Everyday Things. New York, Doubleday

Norman, Donald A. (1988): The Psychology of Everyday Things. New York, Basic Books

Norman, Donald A. (1986): Cognitive engineering. In: Norman, Donald A. and Draper, Stephen W. (eds.). "User Centered System Design: New Perspectives on Human-Computer Interaction". Hillsdale, NJ: Lawrence Erlbaum Associatespp. 31--61

Hutchins, Edwin, Hollan, James D. and Norman, Donald A. (1986): Direct Manipulation Interfaces. In: Norman, Donald A. and Draper, Stephen W. (eds.). "User Centered System Design: New Perspectives on Human-Computer Interaction". Hillsdale, NJ: Lawrence Erlbaum Associatespp. 87-124

Lewis, Clayton H. and Norman, Donald A. (1986): Designing for Error. In: Norman, Donald A. and Draper, Stephen W. (eds.). "User Centered System Design: New Perspectives on Human-Computer Interaction". Hillsdale, NJ: Lawrence Erlbaum Associates

Norman, Donald A. and Shallice, Tim (1986): Attention to action: Willed and automatic control of behaviour (Revised reprint of Norman and Shallice (1980)). In: Davidson, Richard J., Schwartz, Gary E. and Shapiro, David (eds.). "Consciousness and Self-Regulation: Advances in Research and Theory". New York, USA: Plenum Presspp. 1-18

Norman, Donald A. and Draper, Stephen W. (eds.) (1986): User Centered System Design: New Perspectives on Human-Computer Interaction. Hillsdale, NJ, Lawrence Erlbaum Associates

Hutchins, Edwin, Hollan, James D. and Norman, Donald A. (1985): Direct Manipulation Interfaces. In Human-Computer Interaction, 1 (4) pp. 311-338.

Draper, Steven and Norman, Donald A. (1984): Software engineering for user interfaces. In: Proceedings of the 7th International Conference on Software Engineering 1984, Silver Spring, MD. pp. 214-220.

Norman, Donald A. (1984): Four Stages of User Activities. In: Shackel, Brian (ed.) INTERACT 84 - 1st IFIP International Conference on Human-Computer Interaction September 4-7, 1984, London, UK. pp. 507-511.

Norman, Donald A. (1984): Stages and Levels in Human-Machine Interaction. In International Journal of Man-Machine Studies, 21 (4) pp. 365-375.

Norman, Donald A. (1983): Some Observations on Mental Models. In: Gentner, Dedre and Stevens, Albert L. (eds.). "Mental Models". Hillsdale, NJ: Lawrence Erlbaum Associates

Norman, Donald A. (1983): Design Rules Based on Analyses of Human Error. In Communications of the ACM, 26 (4) pp. 254-258.

Norman, Donald A. (1983): Design Principles for Human-Computer Interfaces. In: Smith, Raoul N., Pew, Richard W. and Janda, Ann (eds.) Proceedings of the ACM CHI 83 Human Factors in Computing Systems Conferenc December 12-15, 1983, Boston, Massachusetts, United States. pp. 1-10.

Norman, Donald A. (1982): Steps Toward a Cognitive Engineering: Design Rules Based on Analyses of Human Error. In: Nichols, Jean A. and Schneider, Michael L. (eds.) Proceedings of the SIGCHI conference on Human factors in computing systems March 15-17, 1982, Gaithersburg, Maryland, United States. pp. 378-382.

Norman, Donald A. (1980): Twelve Issues for Cognitive Science. In Cognitive Science, 4 pp. 1-32.

Norman, Donald A. and Shallice, Tim (1980). Attention to action: Willed and automatic control of behaviour. Centre for Human Information Processing (Technical Report #99). Centre for Human Information Processing, University of California, San Diego, CA, USA

Lindsay, P. H. and Norman, Donald A. (1977): Human Information Processing: An Introduction to Psychology. New York, Academic Press

Norman, Donald A. (). Page title suppressed - page not yet published. Retrieved 18 May 2013 from [URL suppressed - page not yet published]

Changes to this page (author)

15 Mar 2013: Added
28 Nov 2012: Modified