Donald A. Norman
"Don Norman", "D. A. Norman", and "Don Norman"
Personal Homepage:
http://www.jnd.org/
Current place of employment:
Nielsen NormanGroup
Career
Donald A. Norman has a Bachelor of Science in Electrical Engineering from MIT and a Doctor of Philosophy in Psychology from the University of Pennsylvania. He also holds a honorary degree from the University of Padua, Italy. He has been a professor of Computer Science (at Northwestern University), Psychology and Cognitive Science (at University of California, San Diego). He has also worked for Apple Computer at Apple's Advanced Technology Group and for Hewlett-Packard. He now collaborates with Jakob Nielsen and Bruce "Tog" Tognazzini in the Nielsen Norman Group
Recently Norman received the the 2006 recipient of the Benjamin Franklin Medal in Computer and Cognitive Science.
Publications by Donald A. Norman (bibliography)
» 2008 «
Norman, Donald A. (2008): Filling much-needed holes. In Interactions, 15 (1) pp. 70-71
Norman, Donald A. (2008): A fetish for numbers. In Interactions, 15 (2) pp. 14-15
Norman, Donald A. (2008): Waiting: a necessary part of life. In Interactions, 15 (3) pp. 36-37
Norman, Donald A. (2008): Workarounds and hacks: the leading edge of innovation. In Interactions, 15 (4) pp. 47-48
Norman, Donald A. (2008): Simplicity is not the answer. In Interactions, 15 (5) pp. 45-46
Norman, Donald A. (2008): Signifiers, not affordances. In Interactions, 15 (6) pp. 18-19
» 2007 «
Norman, Donald A. (2007): A Review of: "Handbook of Human Factors and Ergonomics" by Salvendy, G.. In International Journal of Human-Computer Interaction, 23 (1) pp. 189-190
Norman, Donald A. (2007): Three challenges for design. In Interactions, 14 (1) pp. 46-47
Norman, Donald A. (2007): Simplicity is highly overrated. In Interactions, 14 (2) pp. 40-41
Norman, Donald A. (2007): The next UI breakthrough: command lines. In Interactions, 14 (3) pp. 44-45
Norman, Donald A. (2007): The next UI breakthrough, part 2: physicality. In Interactions, 14 (4) pp. 46-47
Norman, Donald A. (2007): There's an automobile in HCI's future: an update. In Interactions, 14 (6) pp. 50-51
Norman, Donald A. (2007): Gavriel Salvendy (Ed.): Handbook of human factors and ergonomics (3rd edn.). In Universal Access in the Information Society, 5 (4) p. 421
» 2006 «
Norman, Donald A. (2006): Interaction design is still an art form.: ergonomics is real engineering. In Interactions, 13 (1) pp. 45-60
Norman, Donald A. (2006): Trapped in a Lufthansa airline seat. In Interactions, 13 (2) pp. 41-ff
Norman, Donald A. (2006): Emotionally centered design. In Interactions, 13 (3) pp. 53-ff
Norman, Donald A. (2006): Why doing user observations first is wrong. In Interactions, 13 (4) pp. 50-ff
Norman, Donald A. (2006): Words matter. talk about people: not customers, not consumers, not users. In Interactions, 13 (5) pp. 49-63
Norman, Donald A. (2006): Logic versus usage: the case for activity-centered design. In Interactions, 13 (6) pp. 45-ff
» 2005 «
Norman, Donald A. (2005): Robots in the home: what might they do?. In Interactions, 12 (2) p. 65
Norman, Donald A. (2005): Whose profession is this?: everybody's, nobody's. In Interactions, 12 (3) p. 51
Norman, Donald A. (2005): Human-centered design considered harmful. In Interactions, 12 (4) pp. 14-19
Norman, Donald A. (2005): Do companies fail because their technology is unusable?. In Interactions, 12 (4) p. 69
Norman, Donald A. (2005): To school or not to school?. In Interactions, 12 (5) p. 51
Norman, Donald A. (2005): There's an automobile in HCI's future. In Interactions, 12 (6) pp. 45-ff
» 2004 «
Norman, Donald A. (2004): Emotional Design: Why We Love (Or Hate) Everyday Things. Basic Books
View info on Amazon.com or .co.uk 
Norman, Donald A. (2004): Emotional design : why we love (or hate) everyday things. Basic Books View info on Amazon.com or .co.uk
Norman, Donald A. (2004): Introduction to This Special Section on Beauty, Goodness, and Usability. In Human-Computer Interaction, 19 (4) pp. 311-318
» 2002 «
Norman, Donald A. (2002): Emotion & design: attractive things work better. In Interactions, 9 (4) pp. 36-42
Norman, Donald A. (2002): Complexity versus difficulty: where should the intelligence be?. In: Gil, Yolanda and Leake, David (eds.) International Conference on Intelligent User Interfaces 2002 January 13-16, 2002, San Francisco, California, USA. p. 4. Available online
Norman, Donald A. (2002): Home Theater: Not Ready for Prime Time. In IEEE Computer, 35 (6) pp. 100-102
» 1999 «
Norman, Donald A. (1999): Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex and Information Appliances Are the Solution. London, MIT Press View info on Amazon.com or .co.uk
» Affordances: [/encyclopedia/affordances.html]
Norman, Donald A. (1999): Affordances, Conventions, and Design. In Interactions, 6 (3) pp. 38-41
» Affordances: [/encyclopedia/affordances.html]
» 1998 «
Norman, Donald A. (1998): The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex and Information Appliances Are the Solution. MIT Press View info on Amazon.com or .co.uk
» 1994 «
Zhang, Jiajie and Norman, Donald A. (1994): Representations in Distributed Cognitive Tasks. In Cognitive Science, 18 pp. 87-122
Norman, Donald A. (1994): Trends in the Computer Industry: Life-Long Subscriptions, Magical Cures, and Profits Along the Information Highway. In: Szekely, Pedro (ed.) Proceedings of the 7th annual ACM symposium on User interface software and technology November 02 - 04, 1994, Marina del Rey, California, United States. p. 193. Available online
Zhang, Jiajie and Norman, Donald A. (1994): Representations in Distributed Cognitive Tasks. In Cognitive Science, 18 (1) pp. 87-122
» 1993 «
Norman, Donald A. (1993): Things That Make Us Smart: Defending Human Attributes in the Age of the Machine. Reading, Massachusetts, Perseus View info on Amazon.com or .co.uk
» Augmentation of Human Intelligence: [/encyclopedia/augmentation_of_human_intelligence.html]
Norman, Donald A. (1993): Cognition in the Head and in the World: An Introduction to the Special Issue on Situated Action. In Cognitive Science, 17 (1) pp. 1-6
» 1992 «
Norman, Donald A. (1992): Turn Signals Are the Facial Expressions of Automobiles. Reading, Massachusetts, Addison-Wesley Publishing View info on Amazon.com or .co.uk
Marcus, Aaron, Norman, Donald A., Rucker, Rudy, Sterling, Bruce and Vinge, Vernor (1992): Sci-Fi at CHI: Cyberpunk Novelists Predict Future User Interfaces. In: Bauersfeld, Penny, Bennett, John and Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 435-437. Available online
Norman, Donald A. (1992): Where Human Factors Fails: Ergonomics versus the World of Design and Manufacture. In: Proceedings of the Human Factors Society 36th Annual Meeting 1992. .
» 1991 «
Norman, Donald A. (1991): Cognitive artifacts. In: Carroll, John M. "Designing Interaction: Psychology at the Human-Computer Interface". Cambridge University Press pp. 17-38
» Demand Characteristics: [/encyclopedia/demand_characteristics.html]
» Forcing Functions: [/encyclopedia/forcing_functions.html]
» Gulf of Evaluation and Gulf of Execution: [/encyclopedia/gulf_of_evaluation_and_gulf_of_execution.html]
» Distributed Cognition: [/encyclopedia/distributed_cognition.html]
» Augmentation of Human Intelligence: [/encyclopedia/augmentation_of_human_intelligence.html]
» Cognitive Artifacts: [/encyclopedia/cognitive_artifacts.html]
» 1990 «
Norman, Donald A. (1990): The Design of Everyday Things. New York, Doubleday View info on Amazon.com or .co.uk
» 1988 «
Norman, Donald A. (1988): The Design of Everyday Things. New York, Doubleday View info on Amazon.com or .co.uk
» Affordances: [/encyclopedia/affordances.html]
» Featuritis (or creeping featurism): [/encyclopedia/featuritis_and_creeping_featurism.html]
» Forcing Functions: [/encyclopedia/forcing_functions.html]
» Gulf of Evaluation and Gulf of Execution: [/encyclopedia/gulf_of_evaluation_and_gulf_of_execution.html]
» Human error (slips and mistakes): [/encyclopedia/human_error_slips_and_mistakes.html]
» Mental models: [/encyclopedia/mental_models.html]
» Interaction Design Patterns: [/encyclopedia/interaction_design_patterns.html]
Norman, Donald A. (1988): The Psychology of Everyday Things. New York, Basic Books View info on Amazon.com or .co.uk
» 1986 «
Norman, Donald A. (1986): Cognitive engineering. In: Norman, Donald A. and Draper, Steven "User Centered System Design: New Perspectives on Human-Computer Interaction". Lawrence Erlbaum Associates pp. 31--61
» Gulf of Evaluation and Gulf of Execution: [/encyclopedia/gulf_of_evaluation_and_gulf_of_execution.html]
Hutchins, Edwin, Hollan, James D. and Norman, Donald A. (1986): Direct Manipulation Interfaces. In: Norman, Donald A. and Draper, Steven "User Centered System Design: New Perspectives on Human-Computer Interaction". Lawrence Erlbaum Associates pp. 87-124
Lewis, Clayton H. and Norman, Donald A. (1986): Designing for Error. In: Norman, Donald A. and Draper, Steven "User Centered System Design: New Perspectives on Human-Computer Interaction". Lawrence Erlbaum Associates
» Forcing Functions: [/encyclopedia/forcing_functions.html]
» Human error (slips and mistakes): [/encyclopedia/human_error_slips_and_mistakes.html]
Norman, Donald A. and Shallice, Tim (1986): Attention to action: Willed and automatic control of behaviour (Revised reprint of Norman and Shallice (1980)). In: Davidson, Richard J., Schwartz, Gary E. and Shapiro, David "Consciousness and Self-Regulation: Advances in Research and Theory". Plenum Press pp. 1-18
Norman, Donald A. and Draper, Steven (eds.) (1986): User Centered System Design: New Perspectives on Human-Computer Interaction. Hillsdale, NJ, Lawrence Erlbaum Associates View info on Amazon.com or .co.uk
» Gulf of Evaluation and Gulf of Execution: [/encyclopedia/gulf_of_evaluation_and_gulf_of_execution.html]
» Agile Usability Engineering: [/encyclopedia/agile_usability_engineering.html]
» 1985 «
Hutchins, Edwin, Hollan, James D. and Norman, Donald A. (1985): Direct Manipulation Interfaces. In Human-Computer Interaction, 1 (4) pp. 311-338
» 1984 «
Draper, Steven and Norman, Donald A. (1984): Software engineering for user interfaces. In: Proceedings of the 7th International Conference on Software Engineering 1984, Silver Spring, MD. pp. 214-220.
Norman, Donald A. (1984): Four Stages of User Activities. In: Shackel, Brian (ed.) INTERACT 84 - 1st IFIP International Conference on Human-Computer Interaction September 4-7, 1984, London, UK. pp. 507-511.
Norman, Donald A. (1984): Stages and Levels in Human-Machine Interaction. In International Journal of Man-Machine Studies, 21 (4) pp. 365-375
» 1983 «
Norman, Donald A. (1983): Some Observations on Mental Models. In: Gentner, Dedre and Stevens, Albert L. "Mental Models". Lawrence Erlbaum Associates
» Mental models: [/encyclopedia/mental_models.html]
Norman, Donald A. (1983): Design Rules Based on Analyses of Human Error. In Communications of the ACM, 26 (4) pp. 254-258
» Human error (slips and mistakes): [/encyclopedia/human_error_slips_and_mistakes.html]
Norman, Donald A. (1983): Design Principles for Human-Computer Interfaces. In: Smith, Raoul N., Pew, Richard W. and Janda, Ann (eds.) Proceedings of the ACM CHI 83 Human Factors in Computing Systems Conferenc December 12-15, 1983, Boston, Massachusetts, United States. pp. 1-10.
» 1982 «
Norman, Donald A. (1982): Steps Toward a Cognitive Engineering: Design Rules Based on Analyses of Human Error. In: Nichols, Jean A. and Schneider, Michael L. (eds.) Proceedings of the SIGCHI conference on Human factors in computing systems March 15-17, 1982, Gaithersburg, Maryland, United States. pp. 378-382.
» 1980 «
Norman, Donald A. (1980): Twelve Issues for Cognitive Science. In Cognitive Science, 4 pp. 1-32
Norman, Donald A. and Shallice, Tim (1980). Attention to action: Willed and automatic control of behaviour. Centre for Human Information Processing (Technical Report #99). Centre for Human Information Processing, University of California, San Diego, CA, USA
» 1977 «
Lindsay, P. H. and Norman, Donald A. (1977): Human Information Processing: An Introduction to Psychology. New York, Academic Press View info on Amazon.com or .co.uk
User Contributed Notes
Do you have any comments/additions that you would like visitors to this page to see? Please submit your comments for the benefit of other visitors!
As for co-authors: the listed ones are not even close to my most frequent co-authors. My most frequent would be Nancy Waugh, Wayne Wicklegren, and Dave Rumelhart. Oh, I see: they are not in HCI.
Oh well, who am I to complain. FIne people, all of them.
Your Name (127.0.0.1)Posted July 4th, 2009 at 13:37
Changes to this page (author)
03 Jun 2009: Author was edited03 Jun 2009: Author was edited
03 Jun 2009: Author was edited
03 Jun 2009: Author was edited
03 Jun 2009: Author was edited
01 Jun 2009: Author was edited
01 Jun 2009: Author was edited
01 Jun 2009: Author was edited
12 May 2008: Author was edited
12 May 2008: Author was edited
12 May 2008: Author was edited
12 May 2008: Author was added to the bibliography
12 May 2008: Author was edited
12 May 2008: Author was edited
12 May 2008: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was added to the bibliography
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
29 Jun 2007: Author was edited
27 Jun 2007: Author was edited
27 Jun 2007: Author was edited
27 Jun 2007: Author was edited
27 Jun 2007: Author was edited
27 Jun 2007: Author was edited
27 Jun 2007: Author was edited
27 Jun 2007: Author was edited
27 Jun 2007: Author was added to the bibliography
26 Jun 2007: Author was edited
28 Apr 2003: Added the author to the bibliography
Publication statistics
Publication period:1977-2008
Publication count:62
Number of co-authors:11
Productive colleagues
Donald A. Norman's 3 most productive colleagues in number of publications:
Aaron Marcus:83Clayton H. Lewis:37
James D. Hollan:33
Collaboration count
Number of publications with 3 favourite co-authors:
Steven Draper:2Jiajie Zhang:2
Tim Shallice:2
Other options
Learn more about Donald A. Norman:
- Google Scholar
- ACM
- CSB
Conference Calendar
Help us help you!
Spare 7 seconds to help spread the word!
Other ways to help:
» Link to us
» Contribute to the calendar
» Write an encyclopedia entry
» Write a misDesign
» Become an editor
» Join the Advisory Board
Open Content
We believe in Open Content and use the Creative Commons Copyright Licences, which makes the content of this website in effect the property of our community, not of this specific website. This page/work is copyright of Interaction-Design.org through the Creative Commons Attribution-ShareAlike Licence.
As for co-authors: the listed ones are not even close to my most frequent co-authors. My most frequent would be Nancy Waugh, Wayne Wicklegren, and Dave Rumelhart. Oh, I see: they are not in HCI.
Oh well, who am I to complain. FIne people, all of them.