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Alex Braunstein

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Publications by Alex Braunstein (bibliography)

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2011
 
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Braunstein, Alex, Granka, Laura and Staddon, Jessica (2011): Indirect content privacy surveys: measuring privacy without asking about it. In: Proceedings of the 2011 Symposium on Usable Privacy and Security 2011. p. 15.

The strong emotional reaction elicited by privacy issues is well documented (e.g., [12, 8]). The emotional aspect of privacy makes it difficult to evaluate privacy concern, and directly asking about a privacy issue may result in an emotional reaction and a biased response. This effect may be partly responsible for the dramatic privacy concern ratings coming from recent surveys, ratings that often seem to be at odds with user behavior. In this paper we propose indirect techniques for measuring content privacy concerns through surveys, thus hopefully diminishing any emotional response. We present a design for indirect surveys and test the design's use as (1) a means to measure relative privacy concerns across content types, (2) a tool for predicting unwillingness to share content (a possible indicator of privacy concern), and (3) a gauge for two underlying dimensions of privacy -- content importance and the willingness to share content. Our evaluation consists of 3 surveys, taken by 200 users each, in which privacy is never asked about directly, but privacy warnings are issued with increasing escalation in the instructions and individual question-wording. We demonstrate that this escalation results in statistically and practically significant differences in responses to individual questions. In addition, we compare results against a direct privacy survey and show that rankings of privacy concerns are increasingly preserved as privacy language increases in the indirect surveys, thus indicating our mapping of the indirect questions to privacy ratings is accurately reflecting privacy concerns.

© All rights reserved Braunstein et al. and/or ACM Press

 
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Jul 13

A general principle for all user interface design is to go through all of your design elements and remove them one at a time. If the design works as well without a certain design element, kill it.

-- Jakob Nielsen, Designing Web Usability, p. 22.

 
 

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !

 
 

Our Latest Books

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software...
by Janaki Mythily Kumar and Mario Herger

 
Start reading

Whitworth and Ahmad 2013: The Social Design of Technical Systems: Building technologies for communities...
by Brian Whitworth and Adnan Ahmad

 
Start reading

Soegaard and Dam 2013: The Encyclopedia of Human-Computer Interaction, 2nd Ed....
by Mads Soegaard and Rikke Friis Dam

 
Start reading
 
 

Help us help you!