Press kit

We have compiled a press kit

Contact info

Editor-in-Chief: Mads Soegaard
Online contact form

Postal address

The Interaction Design Foundation
Chr. Molbechs Vej 4
DK-8000 Aarhus C.



Contributing authors are from MIT, Stanford University, Google, IBM, SAP, Microsoft, Cambridge University, Stockholm University, Yahoo, Carnegie Mellon University, and many more companies and universities.

The Interaction Design Foundation

The Interaction Design Foundation - the IDF - is a twelve year old transformative non-profit enterprise focused on educating, informing and stimulating the global design community. The organization has created a powerful cloud based publishing platform, course platform, and membership platform for thought leaders, authors, academics, and design professionals.

IDF also provides anytime/anywhere "absolutely free" access to original educational materials developed in collaboration with top tier Universities, Companies, Authors and Thought Leaders from Stanford, Cambridge, Harvard, MIT, SAP Labs, IBM Research, and such noted authors as: Clayton Christensen, Don Norman, Alan Dix, Steve Mann, Eric von Hippel and Tom Erickson.

Each day tens of thousands of students and professional designers of all kinds (product design, User Experience, software development, visual design, graphics) access and engage with IDF's curated content in the form of courses, interactive text and video, TV channel, membership forums and global design events. The high-growth twelve year old non-profit has been self-financed from day one, recently supported by a corporate sponsorship from SAP.


The Executive Board

The Executive Board oversees and guides the overall direction of the Foundation. The composition of the board reflects our mission of serving both industry and academia.


Donald A. Norman

Picture of Donald A. Norman.

Don Norman is the author of numerous books including "Emotional Design," and more recently, "Living with Complexity." He is co-founder of the Nielsen Norman gro


Bill Buxton

Picture of Bill Buxton.

Bill Buxton is an interaction designer and researcher. He is Principal Researcher at Microsoft Research and prior to that, he was Principal of his own Toronto-b


Michael Arent

Picture of Michael Arent.

Michael Arent is UX Studio Lead at GE Software Center of Excellence. Prior to joining GE Michael was the Vice President of User Experience at SAP Business Ob


Jonas Lowgren

Picture of Jonas Lowgren.

Jonas Lowgren is an interaction designer, researcher and teacher. Currently employed as professor of interaction design at Malmo University, Sweden. Main areas


Olof Schybergson

Picture of Olof Schybergson.

Olof Schybergson is co-founder and CEO of Fjord. Since founding the company in 2001, Olof has led Fjord to become one of the world’s most successful global serv


Daniel Rosenberg

Picture of Daniel Rosenberg.

Daniel Rosenberg is a global UX executive with the full range of skills in interaction design, usability metrics, game design and design management. He has doze


Irene Au

Picture of Irene Au.

Irene currently runs Product and User Experience at Udacity, a startup focused on bringing higher education online. Irene formerly led the User Experience and


Ken Friedman

Picture of Ken Friedman.

Ken Friedman is Research Professor and until recently the Dean of the Faculty of Design at Swinburne University of Technology in Melbourne, Australia. He works


The Interaction Design Foundation's Mission

The IDF is the global community for the world's best designers and this is what we do:


We produce top-grade open source educational materials by the world's design elite. Through free and open access to top-grade educational materials on how to design technology, we educate millions of technology designers on how to make more people-oriented and easy-to-use technology - like websites, household appliances, software applications, and mobile devices.


We advocate great design through our social media reach of 2 million people every month as well as initiatives like our 30,000 mile bike tour with weekly stops, university pep rallies, and a great media coverage. For us, advocating great design is a battle against frustrating, time-consuming, and poorly designed technology that drains our productivity, dignity, and sometimes our sanity. Better design of technology will improve everyone's quality of life.


We facilitate Local Groups of learning and career advancement. With 193 Local Groups in 55 countries, we enable designers to meet up, learn, discuss and become inspired. Our Local Groups is a great place to meet your future employer, employee, client or friend.


Through our paid services, like online instructor-led courses, we help lower the cost of design education globally. We  help other designers hone their skills through education, network, and career development. We believe that design education - of Ivy League quality - should be financially accessible to everyone so we continually expand our curriculum, maintain low membership costs and thus strongly live after the UNESCO statement, "Universal access to high quality education is key to the building of peace, sustainable social and economic development, and intercultural dialogue"


Through our corporate training programs we help corporates take advantage of great design - both to the benefit of their customers as well as their revenue. "Businesses run better on better designed technology", as we say. Just take a quick look at Apple's stock performance for some living proof of the business impact of great design.


We foster synergy between academia and high-tech companies. We mix top professors from Stanford, MIT, Cambridge, etc. with elite industry designers from Google Research, Apple, IBM Research, etc. And together we produce top-grade and open source learning materials to the benefit of both industry and academia all over the world.


We provide aid for educational institutions and companies in developing countries by giving them free access to materials that otherwise would be out of their financial reach. 20 % of our readers are from developing countries, and the number is increasing exponentially. Education is the single most powerful way to lift people out of poverty.


We modernize the publishing industry by building a conceptual, legal, editorial, and technical platform for the publication of first-rate online material in a world where 1) people prefer free content over paid content for reasons of both time and money 2) the physical book is being outmanoeuvred by the e-book 3) authors prefer that publishers use technology to maximize readership and not use it to limit readership as in the case of paywalls.


IDF Local Group around the world


Continent Managers

The Continent Managers are responsible for managing the Local Groups on each continent with the help of Country Managers and Local Leaders


Antonio Patti
Digital Strategist & Project Manager
Milan, Italy



Nur Ahmad Furlong
Design Thinker & (UX)User Experience Consultant
Cape Town, South Africa


North America

Olga Werby, Ed.D.
President of Pipsqueak Productions, LLC
San Francisco, United States


South America

Alexis Brantes Rodriguez
User-Centered Designer | Emotional Design Researcher
Santiago of Chile, Chile



Russell Morgan
Co-Founder & Experience Director of UXMNL
Manila, Philippines



Ian R Stokol
Digital Producer/UX Designer/Digital PM PMP/DSDM Agile Practitioner
Melbourne, Australia


Country Managers

The Country Managers are responsible for managing the Local Groups in their respective countries with the help of the Local Leaders in that country.


Georgy Saveliev
CBAP, IDF Country Manager of Russia
Moscow, Russia



Antonio Patti
Digital Strategist & Project Manager
Milan, Italy



Pamela Donoso Oggero
Journalist, expert in Digital Area | Lead I.A. & Content Manager
Santiago, Chile



Alok Nandi
Creative Director
Brussels, Belgium



Alok Nandi
Creative Director
Brussels, Belgium



Natalia Weimann Guardia
Human Researcher | Customer Experience Strategist,
Lima, Peru



Susanne Lyager
Web Project Manager
Copenhagen, Denmark



Ricardo Sato
Interaction Designer
São Paulo, Brazil


The Editorial Board

John M. Carroll

Picture of John M. Carroll.

John M. Carroll is Edward Frymoyer Chair Professor of Information Sciences and Technology at the Pennsylvania State University. His research interests includ


Erik A. Stolterman

Picture of Erik A. Stolterman.

Erik Stolterman is Professor of Informatics and Department Chair in the School of Informatics and Computing, Indiana University, Bloomington. Stolterman’s main


Margaret M. Burnett

Picture of Margaret M. Burnett.

Margaret Burnett is a Professor of Computer Science at the School of Electrical Engineering and Computer Science at Oregon State University. Her current researc


Robert Fabricant

Picture of Robert Fabricant.

Robert Fabricant is the Vice President of Creative for frog design where he leads frog's efforts to expand the impact of design into new markets and industries.


Online Development Board

Lars Hult

Picture of Lars Hult.

Lars Hult is a business innovation manager, interaction designer and researcher at SICS East in Sweden. Main areas of expertise include product and service de


Olga Werby

Picture of Olga Werby.

Olga Werby, Ed.D., has a Doctorate from U.C. Berkeley with a focus on designing online learning experiences. She has a Master's degree from U.C. Berkeley in Edu


Mads Soegaard

Picture of Mads Soegaard.

I am Founder of the Interaction Design Foundation. Previously, I've worked at The Danish National Technological Institute working with research in industry


Legal Advisory Board

Martin von Haller Groenbaek

Picture of Martin von Haller Groenbaek.

Martin von Haller Groenbaek is partner at BvHD law firm and a leading Scandinavian IT-lawyer and a partner and co-founder of law firm Bender von Haller Dragsted

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Knowledge wants to be free!

People from around the world show their support for our mission to make world-class educational materials available for free. It's all about the Democratization of Knowledge

Alexis from France.

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Alexis from France.
Ingrid from Norway.

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Ingrid from Norway.

Our Donor Hall of Fame

We can't run the site without help from generous donors.
The most generous donors from the donor hall of fame:


Funding and Business Model

We are financially self-sustaining and healthy. We are however not profit-driven and re-invest every dollar in our operations.


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