WEBVTT

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When developing a product or service, it is *essential*  

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to know what problem we are solving for our users.

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But as designers, we all too easily shift far away from their perspective.

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Simply put, we forget that *we are not our users*.

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User research is how we understand what our users *want*,

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and it helps us design products and services that are *relevant* to people.

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User research can help you inspire your design,

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evaluate your solutions and measure your impact

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by placing people at the center of your design process.

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And this is why user research should be a *pillar* of any design strategy.

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This course will teach you *why* you should conduct user research and *how* it can fit into different work processes.

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You'll learn to understand your target audience's needs and involve your stakeholders.

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We'll look at the most common research techniques, such as semi-structured interviews and contextual inquiry.

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And we'll learn how to conduct observational studies to 
*really understand what your target users need*.

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This course will be helpful for you whether 
you're just starting out in UX

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or looking to advance your UX career with additional research techniques.

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By the end of the course, you'll have an industry-recognized certificate – trusted by leading companies worldwide.

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More importantly, you'll master *in-demand research skills* that you can start applying to your projects straight away

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and confidently present your research to clients and employers alike.

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Are you ready?
Let's get started!