WEBVTT 00:00:03.060 --> 00:00:06.999 Do you find the terms "user experience" and "user interface" confusing? 00:00:07.200 --> 00:00:12.502 "User experience" and "user interface" are related and sound similar, but they mean different things. 00:00:12.502 --> 00:00:16.123 Don Norman, the inventor of the term "user experience", said, 00:00:16.123 --> 00:00:21.502 "User experience encompasses all aspects of the end-user's interaction with the company, 00:00:21.502 --> 00:00:24.537 its services and its products." 00:00:24.537 --> 00:00:29.051 - They're all about optimizing for the people, try to use and understand 00:00:29.051 --> 00:00:32.051 what they're given so that they can understand it, 00:00:32.051 --> 00:00:34.319 so that they know what to do when something goes wrong, 00:00:34.319 --> 00:00:36.829 so they know how to actually accomplish their goals, 00:00:36.829 --> 00:00:40.402 so they feel good about it and the technology does not get in the way. 00:00:40.402 --> 00:00:43.908 - UX designers have to create an all-around pleasurable experience 00:00:43.908 --> 00:00:46.068 that meets the needs of the users. 00:00:46.068 --> 00:00:50.334 This holistic perspective is what makes  it different from user interface or UI. 00:00:50.334 --> 00:00:54.064 - User experience design, or UX design, is everywhere, 00:00:54.064 --> 00:00:57.466 from how you interact with your smartphone to how your home is designed. 00:00:57.466 --> 00:01:01.717 Of course, not all experiences are well designed, and that's why UX design is 00:01:01.717 --> 00:01:04.376 such a rewarding and challenging field to be in. 00:01:04.376 --> 00:01:08.410 - The user interface encompasses all the visual elements the user sees, 00:01:08.410 --> 00:01:13.475 hears and interacts with, including colors, typography, buttons, icons, 00:01:13.475 --> 00:01:15.775 screen animations and more. 00:01:15.775 --> 00:01:20.075 These visual elements are key to support tasks and usability. 00:01:20.220 --> 00:01:25.380 UI is how a product looks and all its visual  elements, which plays a significant role in UX, 00:01:25.380 --> 00:01:27.775 which is the overall product experience. 00:01:27.775 --> 00:01:32.455 - What you need to do to get good is to remember those couple of things: 00:01:32.455 --> 00:01:37.206 Always align your buttons well. Always  create hierarchy by larger spacing 00:01:37.206 --> 00:01:41.757 between groups and reuse the basic forms 00:01:41.757 --> 00:01:46.440 and just a couple of colors initially because that's going to help you 00:01:46.440 --> 00:01:51.001 get better understanding of what is really  important in that UI design. 00:01:51.001 --> 00:01:54.937 And then you can experiment and you can explore outside of those boundaries. 00:01:54.937 --> 00:01:58.662 Let's look at it this way – observe the car dashboard. 00:01:58.662 --> 00:02:04.937 What you see, the icons, layout, even the shape and location of the gear shift are all UI. 00:02:04.937 --> 00:02:09.122 The holistic experience of what you  *feel* – "Is it easy to drive? 00:02:09.122 --> 00:02:11.910 Is it comfortable and intuitive to use? 00:02:11.910 --> 00:02:14.673 Is it easy to understand the information displayed?" 00:02:14.673 --> 00:02:18.474 – is the overall UX, and both are essential to design 00:02:18.474 --> 00:02:22.040 brilliant and successful solutions and experiences.